Unbiased, Honest Fat Burner Reviews? NOPE.
*Updated Nov 28, 2017. Today, search for just about any dietary supplement or weight loss pill brings up dozens of “review” sites. Many have names like “consumer-this” or “consumer-that”, claim to present “honest” and “unbiased” reviews, giving the impression they offer a “consumer advocate” type service, “reviewing” products in the genuine best interests of their visitors.
For the most part, this is complete and utter bullshit.
They are “fake” review sites.
They have one mission.
Promote the products they either manufacture and sell themselves, or are affiliated with, to earn revenue.
Oh, and to defame their competitors’ products.
A Real Life Example of Fake Reviews
This isn’t just some hair-brained theory of mine. People have been sued for this…
Take for example, the recent law suit filed against Utah businessmen Steve DeVore (of SyberVision) and Garret DeVore (of BlackStone Nutrition) that alleges…
“…SyberVision and Blackstone Nutrition conspire to deceive consumers through Web sites that post bogus “product reviews” that defame competitors and violate trademarks…”
The press release goes on to state…
“The defendants’ Web site claim to contain unbiased and helpful consumer information. However, the ‘reviews’ are fake and the Web sites are nothing more than a marketing scheme for defendants’ competing products, which they promote on the sites.”
Basically, it appears as if these guys are posting glowing reviews and reams of positive customer testimonials for the products they themselves manufacture.
Unfortunately, these two guys are hardly the only two who are alleged to be engaged in such nefarious practices. The majority of “impartial” review sites I’ve checked out lately are completely bogus, designed only to promote products for income.
How to Tell the Real Fat Burners Reviews from the Bogus Ones?
With that said, how can you tell the difference between a genuine fat burner review, and one that’s only meant to sell you something?
That’s a good question.
To help, I’ve put together a list of 8 tips you can use to find out whether a fat burner review is genuine, or fake news.8 Tips to Tell if a Fat Burner Review is Fake! Click To Tweet
1. The Promoted Product is Only Available Online
These “review” sites do not normally promote regularly available commercial products like Hydroxycut and anything you can buy on the shelf in your local GNC or Wal-Mart.
There’s no money in it.
That’s because the profit margin on brand name products sold in retail stores is low, and the commissions to be earned from promoting them is miniscule.
Instead, you’ll find they promote products which can only be found online and generally sell for about twice the price of popular, readily available products.
Commissions on these products normally runs close to the 50% mark, which means a lot of money can be made in commissions.
In other words…
The additional cost of these products does not cover superior ingredients or specialty formulas as is sometimes claimed, but instead, is used to provide a major financial incentive to affiliate partners.
2. Advertising on Google
Here’s a neat little trick (although it’s not foolproof).
Go to Google and do a search for “name of product” + “review”.
If you see paid ads for “reviews” of the product, it’s a big red flag.
Advertising on Google is not cheap. If a web site is using Google to promote their reviews, it’s only because they’re making money doing so. And if they’re making enough money to advertise, it’s unlikely they’re truely impartial.
3. Look for Lots of Reviews:
While you’re at Google, take a closer look at the “non-paid” results for your search (“name of product” + “review”).
If you see a lot of reviews, especially reviews that use “click bait” to get you to visit (i.e., “Name of Product Scam: Don’t Buy XYZ Until You Read This!”), it’s a good indication that this product is aggressively marketed by partners solely to earn a commission.
Most of these reviews are unlikely to be unbiased either.
4. No Direct Links to Clinical Studies
When it comes to weight loss supplements and pills, nothing impresses an audience like the term “clinically proven.”
So the writers of these fat burner reviews will often say things like…
“A study published in a reputable journal showed that the ingredients featured in product A lead to 250% more weight loss…”
What they don’t do, of course, is provide a direct link to the study so you can review it for yourself.
Because even if it’s true, “250% more weight loss” might not be anywhere near as impressive as it seems.
Here’s what I mean…
Suppose a clinical trial is conducted on a supplement. At the end of 8 weeks, the placebo group has lost 1 lbs. of weight. The group taking the supplement lost 2.5 lbs. Any normal person would not be particularly excited by these results, because well… they’re not exciting.
But technically, the group taking the supplement DID lose 250% more weight.
See what I mean?
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5. Recommendations Made on Meaningless or Unavailable Data
Here’s what mean…
I’ll often see fat burner reviews giving positive recommendations on the basis of…
- Re-order rate: When was the last time any company in the world made their re-order rates public knowledge? And if they did, how would you verify this data? The idea that the product in question is so effective that it is purchased over and over again by customers is a powerful selling point but don’t buy into it. The truth is this is complete and totally fabricated bullshit.
- A money-back guarantee. How would you know if they merchant whose product you’re promoting honors their money back guarantee or not? Truth is, you wouldn’t. And the feedback we’ve received over the years indicates these guarantees are rarely supported.
- Customer feedback & testimonials: Completely unverifiable and likely 100% fabricated, testimonials are not a credible reason to recommend a product in most cases.
- Safety Record: Here’s another laughable metric. Safety record as reported by whom? This is never mentioned, since there’s no official organization that tracks and reports the “safety record” of all weight loss supplements.
- Patented Ingredients: Ever seen this? We recommend XYZ product because it contains “patented ingredients.” Sure, it sounds impressive, but it means sweet f**k all. Why? Because “patented” does not mean proven to work. Yep, really. A patent is a legally-recognized grant of property rights over an invention, formula, or design. That’s it. Something does not need to be “proven” in order to be patented.
6. Recommendations for merchants who a Free Trial Offer and other deceptive billing tactics:
Want an easy way to make money?
Recommend a product that uses a free trial offer to add new customers to a recurring billing program. That way, you’ll earn commissions every 30-days, when your visitor gets shipped a product they don’t want, didn’t order, and can’t opt out of.
Only the lowest of the low implement this tactic, but there are still plenty who will do so.
7. Recommendations made without caveats
We recommend a few select products on UltimateFatBurner.com, of course.
But we always make sure you understand that although the product may help somewhat, the key to your success comes down to diet and exercise, and that there is no “magic pill.”
Any recommendation made without this “warning”, in our opionion, is not an honest one, because there are no quick and easy solutions to weight loss, whether any of us likes it or not.
8. Anonymous authors:
Fake “review” sites don’t reveal anything about the people behind them.
This makes it impossible to determine whether they are credible, and whether a conflict of interest exists.
Basically, you have a right to know who is behind these “review” sites. If their work was legitimate, they should be proud to stand behind it. If this information is missing, it’s important to ask why.
Are you starting to see the patterns common to these “review” sites?
Bottom line on Fake Fat Burner Review Sites?
If you see…
- No science
- Aggressive promotion of alternative products (i.e., this product SUCKS, but this one gets our stamp of approval)
- Upteen positive testimonials
- Plenty of money to be made earning referral commissions
- Total anonymity
Then what you are seeing is HIGHLY LIKELY TO BE BOGUS and the fat burner reviews you are reading are not genuine.
It’s all falling into place, no?
Basically, the rules of common sense apply here. If someone is asking for your credit card while they are telling you something that sounds just too gosh darn good to be true, trust your instincts and do not make the purchase.
It’s simple, really.