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The plain “everyone can understand version:”
In late 2009, the U.S. Federal Trade Commission issued a directive requiring that web sites that promote products for a commission reveal the nature of their relationship with the retailer. This makes good sense to us—we’ve been arguing for years that the majority of supplement review sites that claim to be impartial are simply promotional vehicles for the retailers, or for their affiliates.
We, of course, have always been up front about the fact that we earn commissions on a select few credible products and/or services. It is an entirely legitimate way to monetize and support the operation of this web site, and prevent us from having to move to a paid membership model—which would be counter-productive, since our main goal is to get this information into the “hands” of as many people as possible.
We do not, of course, receive physical products or cash directly in exchange for any reviews or posts you find on this site. Occasionally, a merchant will send us a product to sample/review, but we make it clear beforehand that the merchant will receive no special treatment for doing so (what we usually say is… “are you really sure you want to do this?).
We understand too, that you may believe a conflict of interest exists here. We invite you to review our materials, and then make that decision. You’ll notice that our recommendations are frank, honest, and reflective of reality. For instance, in a recent review of Biotivia’s BioForge, Elissa states…
“… Bio Forge looks like it could provide a modest boost to a fat loss program and assist with retention of lean body mass.
But the key word here is modest. NONE of these ingredients are new or “revolutionary”, after all. They’ve been used in supps before, so it’s not hard to get a handle on just what to expect from a formula like this.
Basically, someone who’s mildly zinc deficient (which is common enough) and has some surplus fat to lose will likely see some good, initial results with this product. But no one’s going to get big on it—and if you’re zinc-sufficient and already have some muscle on your frame, I doubt it’ll do much of anything for you… the effects will be subtle, at best.”
This is followed by a link where you can purchase the product, should you so desire. And yes, we would receive a small commission from such a purchase. But if you do buy the product, you are doing so on an accurate assessment of product’s abilities, based on a thorough analysis of the ingredient profile. No touting of outrageous hype. No “upselling” or exaggerating the benefits in order to earn a commission.
The fact of the matter is that it is not unethical to earn commissions on referred sales, provided those referrals are made in the best interests of your visitors.
If you still doubt our ethics and credibility, we invite you to review the list of companies that have used the threat of legal action in an attempt to have us change / remove our reviews.
We also feature ads on our web pages; each of our partners (Chitika and Google) automatically deliver these ads via complex algorityms according to each page’s content and information supplied by the visitor (i.e. your IP address).
Lastly, you should know some of the links on our web site are shortened or re-formatted for tracking and/or esthetic purposes. This is no way violates your privacy or threatens the security of your computer.
The technical version:
Compensation & Affiliate Disclaimer policy, valid from 18 November 2009 on.
As directed by the FEDERAL TRADE COMMISSION, (see 16 CFR Part 255) – Guides Concerning the Use of Endorsements and Testimonials in Advertising, the purpose of this policy is to establish any compensatory affiliation between the site owner and affiliate networks Amazon, Clickbank, Commission Junction, Google, Share-A-Sale and any individual vendors they represent and that the site owner has established an affiliate relationship.
UltimateFatBurner.com is written and edited by the site owner and several staff members. For questions about UltimateFatBurner.com, please contact us here.
This web site may, at times, accept forms of cash advertising, sponsorship, paid insertions or other forms of affiliate compensation.
The compensation received may or may not influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content. Not all content is written or presented for the sole purpose of receiving affiliate income.
The owner(s) of this blog/or website is compensated through various affiliate programs and some content presents opinions on products, services, websites and various other topics. Even though the owner(s) of this blog/or website may receive affiliate compensation for posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog/or website are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog/or website does contain some content which may or may not present a conflict of interest. This content may not always be immediately identified due to the nature of blogging and posting methods. When possible every attempt will be made to identify advertising from general non-advertising content.
Last updated November 18th, 2009