Ad Claims - The UltimateFatBurner Blog

“Clown Car” Supplements

I’m currently wrapping up a review on Muscle Asylum Project’s “Freak Fix Muscle Whey.”  For those of you who don’t already know, MAP is owned by Iovate Health Sciences – the parent company of Muscletech.  Now MAP is a separate label, but it’s really a distinction without a difference. The way the MAP stuff is designed and marketed, it might as well BE Muscletech. Now, Muscletech’s stuff...

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From the Mailbag: Thoughts on NO-Xplode

Paul forwarded a reader comment to me yesterday, and I thought the subject was worth exploring in depth: I’m curious to know your opinion on the negative effects of Rutaecarpine? There are a lot of reliable (!?) anecdotal reports of liver enzyme issues. A quick search finds multiple studies, including human, of this compound inhibiting liver  microsomes. Rutaecarpine is in products like BSN No Xplode (which many of the anecdotal...

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Toothless Measures

I’ve discussed regulatory issues briefly before, although I might as well put my own feelings out here, for the record: I am firmly against regulatory measures that would pull supplement compounds off the market until they can pass through some sort of draconian, bureaucratic testing/review process to prove they’re 1,000,000.995% safe and wholesome. I am, however, perfectly amenable to holding manufacturers/retailers...

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QVC to Pay 7.5 Million Fine for Deceptive Supplement Claims

Another FTC action against unsubstantiated claims… “QVC aired ads that weren’t true and violated an FTC order,” said Eileen Harrington, Acting Director of the FTC’s Bureau of Consumer Protection. “Simply put, we aren’t going to let QVC get away with this. The company is responsible for the product claims made on its programs, and we expect that going forward, QVC will do a better job for its audience and make sure that its...

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Preposterone

Paul forwarded a note to me from a reader today, asking me to look into a couple of supplements from a company I’d never heard of before: EP2.  The supps are marketed through GNC, so, I ambled on over to there to check out the product labels – as they weren’t available on the company site. One of the supps, “Andritest,” really blew my mind.  Here’s the label… I had to do a double take –...

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Perception is Reality

In “All I Really Need to Know I Learned From Watching Star Trek,” author Dave Marinaccio offers up this little tidbit, about his days as an advertising exec: “To produce vodka in the United States of America, you must follow very restrictive rules.  These rules require that the vodka be both odorless and tasteless.  The rules work.  In blind taste tests, American vodkas are indistinguishable from each other. I...

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