Ad Claims - The UltimateFatBurner Blog

The “Test” Test: Day 6

So far so good: John’s weight is down a bit…he weighed in this morning at 212 lbs. His libido is definitely UP. Further bulletins as events warrant…

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The “Test” Test: Day 3

There’s nothing particularly interesting to report right now: John just started his new workout routine yesterday.  The Hybrid routine he’s doing uses a basic lower/upper body split, that alternates between a heavy, core 5 x 5 or 6 x 6 phase, and a hypertrophy phase with higher volume and reps in the 8 – 12 range .  The schedule looks like this:   Lower body (quads/hams) 5 x 5 Upper body (chest/back) 5 x 5 Cardio...

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Supplement Ad Claim of the Month PART II: “Studies have shown…”

In this post, Elissa discusses how the phrase “studies have shown” —  a phrase used quite commonly by supplement retailers — can refer to whole gamut of studies that don’t necessarily prove a darn thing. These can be in-vitro studies (sometime called “test tube” studies), animal studies, in-house studies, “non” peer-reviewed studies, or studies performed with mega-doses of the...

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The “Test” Test: Day 1

Today’s the first day of John’s IsaTest trial (read the backstory here).  He had his blood drawn yesterday morning, although it will take about 10 days to get the test results.  I’ll post the numbers as soon as we receive them. We did a body comp test on him this morning, using the skinfold guidelines and calculator on exrx.net.  His weight and body composition have both been pretty steady: last month, he was 216...

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The “Test” Test: Day 0

When it comes to evaluating the science behind supplement ingredients, I’m often caught between a rock and a hard spot.  Why?  I’ll be blunt: sometimes the science just ain’t there.  Or even more maddeningly, it’s there, but it’s very questionable stuff – like a study published by little-known researchers 25 years ago in some obscure Russian or Chinese-language-only journal.  This doesn’t...

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Supplement Ad Claim of the Month: “Studies have shown…”

I’m sure you’ve seen this one before, or some variation on the theme, such as “According to a recent clinical study…” Unfortunately, a study is no guarantee that the product or ingredient described in the ad will work as claimed.  Why? First of all, the study may be “in-vitro.” Some people call these “test tube” studies (although I hate that term).  In-vitro studies use cultured...

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