Ad Claims - The UltimateFatBurner Blog

Dysfunctional Foods

I took the Special K Challenge this morning…the link caught my eye during a Google search, and I couldn’t resist.  Special K is a real blast from the past: I recall the old “pinch an inch” ads from daze gone by.  Can’t say I ever ate the stuff much, however.  Didn’t really care for the taste, to be honest, plus, I had a hard time figuring out what was really “special” about it from a...

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Supplement Ad Claim of the Month: “High ORAC”

Antioxidants are “in” – and “superfoods” and supplements are everywhere you look.  Naturally, each new one is better than all the others that came before it.  And how do you know this?  Is it because of human clinical studies?  Nope.  It’s because it has the highest ORAC score.  As one supplement ad sez: “Fruits and vegetables tend to have the highest ORAC values. Per 100 grams – Apples...

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The “Test” Test: Day 38

Time flies when you’re having fun… There hasn’t been a report in the last couple of weeks, largely because there hasn’t been a lot to report.  John’s weight is down a bit more – he’s at 209 and 16.6% body fat now.  The last time we benched, together, he seemed stronger, and has moved up a little in weight with most of his exercises.  This isn’t a radical increase though…and I...

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New Regulations for Weight Loss Supplement Claims?

A “citizens” petition has just been filed with the FDA to regulate weight loss claims made for dietary supplements as “disease claims.”  If the petition is granted, manufacturers of weight loss supps would be required to pass FDA review prior to making claims about the efficacy of their products. The “citizens” filing the petition are the American Dietetic Association, The Obesity Society, Shaping...

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Stacking the Deck

As a former university researcher, I’m quite familiar with how studies are conducted…I’ve been involved in a few of ’em myself.   So naturally, when I evaluate supplement claims, one of the first places I look is in the peer-reviewed, published literature.  A claim is more likely to be true, if it’s been independently tested, and the results assessed by other experts in the field. Unfortunately, even the...

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Acid-Base Balance: Myths and Realities

If you Google terms like “alkaline diet” or “alkalizing foods” – you’ll come up with page after page of some of the loopiest stuff imaginable.  One site proclaims that an “acidic, anaerobic” body encourages the growth of “fungus, mold, bacteria and viruses.”  Another provides a laundry list of non-specific symptoms of “acidification” and suggests that stimulants...

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