Ad Claims - The UltimateFatBurner Blog

What’s In a Name: the Sequel

A couple of weeks ago, I wrote a post on the importance of knowing who you’re dealing with, when looking for health/fitness information online.  I used a site I’d been directed to, www.TheBestWayToExercise.com as an example.  At the time of writing, the author was not only anonymous, but actually made it a part of his sales pitch, so that “the messenger doesn’t get in the way of the message”. Now, I’ve...

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Science-Based Medicine vs. Akavar 20/50

Science-Based Medicine is a blog I’ve read here and there in my travels on the web.  I stumbled across this post on Akavar 20/50 the other day, and figured it was worth sharing. Although it’s an older post (early 2008), it’s still relevant, as it details the degree of deception and foot-dragging engaged in by the manufacturers in response to a simple question.  Since Akavar is a rather hot topic here on the blog, I...

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What’s in a Name?

Quite a lot, actually. Paul’s awesome post on phony supplement review sites spawned a bit of discussion (both in the comments and via e-mail) about the importance of knowing WHO you’re getting information from.  It’s about credibility: Paul and I both have our names out there on the reviews posted on UltimateFatBurner.com – which means that we can be held accountable for what we write.  The authors behind a...

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Dumb and Unnecessary

Sometimes even I get surprised at how sloppy some supp makers can be, when it comes to designing and marketing their products. A case in point arrived in my inbox this morning from a bud – pointing me to a product called “2 Methyl 13-C” from Iron Tek.  It’s a pre-workout/NO-booster-type product containing creatine. It was the creatine component that caught my eye: Creatine Methyl Ester. Ok, it’s an...

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Riled Over Rilose

Yesterday, a member of the “Bodybuilding Revealed” forum asked a question about Rilose… specifically, whether it was “worth the money” or not. At this point, a lot of you might be wondering: what the heck is Rilose?  So before I go on, let me explain… For the non-lifting public: it’s typical for serious lifters to suck down some fast-digesting carbs and protein before/during/after workouts, as...

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Weight Loss Lip Gloss

Yeah, I know…it’s a real eye-roller.  Nonetheless, people do fall for gimmicks like this, especially when the products are attractively packaged and the ad spiels are dressed up with sciency-sounding explanations about transdermal absorption of “clinically proven” ingredients. Thus, I was prepared to high-five an article in the L.A. Times: “A Little Lip Gloss, a Little Weight Loss” by Alexandra...

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