Talk About Inflated Ad Claims! - The UltimateFatBurner Blog

Talk About Inflated Ad Claims!

I’ve seen some pretty outrageous claims for supps before, but I think the claims for “Undoit,” an Australian product, take the cake:

A WEIGHT-LOSS treatment that claims to allow users to gorge on fatty foods and then “undo it” by taking a specified number of its herbal pills is fighting a push to have it banned by the industry regulator.

The “Undoit” pills’ website tells readers they can “snack . . . like you never ate it!”, and claims one pill will “undo” 5g of fat and 210g of carbohydrates.

Despite health experts claiming the pills’ ingredients are useless, the company claims a tub of ice-cream “may need two pills” to block the calories, while it says taking five pills at one time is the “maximum undoit”.

“That’s enough for a Big Mac and fries — can you eat more than that?” the website says.

“Undoit” doesn’t contain any miracle ingredients – just stuff (like chitosan and white kidney bean extract) that’s been around for years. And in all that time, no one has ever demonstrated that such ingredients can completely – or even significantly (in the generic sense) – block the fat and carbs consumed from a binge, as the manufacturers of “Undoit” claim.

FWIW, it’s probably a good thing that “Undoit” doesn’t work that well. The symptoms of malabsorption can be… unpleasant.

Author: elissa

Elissa is a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals. Currently a freelance writer and researcher, Elissa brings her multidisciplinary education and training to her writing on nutrition and supplements.

1 Comment

  1. Here we go again! Another supplement company promising results by still eating ice cream and Big Macs. I still can’t believe people fall for this, and spend their hard earned money for it.

    Oh well, if their that stupid!

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