Talk About Inflated Ad Claims!
I’ve seen some pretty outrageous claims for supps before, but I think the claims for “Undoit,” an Australian product, take the cake:
A WEIGHT-LOSS treatment that claims to allow users to gorge on fatty foods and then “undo it” by taking a specified number of its herbal pills is fighting a push to have it banned by the industry regulator.
The “Undoit” pills’ website tells readers they can “snack . . . like you never ate it!”, and claims one pill will “undo” 5g of fat and 210g of carbohydrates.
Despite health experts claiming the pills’ ingredients are useless, the company claims a tub of ice-cream “may need two pills” to block the calories, while it says taking five pills at one time is the “maximum undoit”.
“That’s enough for a Big Mac and fries — can you eat more than that?” the website says.
“Undoit” doesn’t contain any miracle ingredients – just stuff (like chitosan and white kidney bean extract) that’s been around for years. And in all that time, no one has ever demonstrated that such ingredients can completely – or even significantly (in the generic sense) – block the fat and carbs consumed from a binge, as the manufacturers of “Undoit” claim.
FWIW, it’s probably a good thing that “Undoit” doesn’t work that well. The symptoms of malabsorption can be… unpleasant.
July 7, 2012
Here we go again! Another supplement company promising results by still eating ice cream and Big Macs. I still can’t believe people fall for this, and spend their hard earned money for it.
Oh well, if their that stupid!