Stephen Colbert: 1; Nabisco: 0 - The UltimateFatBurner Blog

Stephen Colbert: 1; Nabisco: 0

Is it possible that the suits at Nabisco/Kraft failed to realize what would happen when they sent Colbert that memo?

If this article in Adweek is anything to go on, the folks at Kraft appear to be rolling with the punches – at least publicly. But methinks the audience wasn’t laughing with Kraft, but at it. While the Wheat Thins brand may not suffer, Colbert did a masterful job of lampooning the idiotic marketing. That’s got to sting a little. 

Author: elissa

Elissa is a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals. Currently a freelance writer and researcher, Elissa brings her multidisciplinary education and training to her writing on nutrition and supplements.

1 Comment

  1. What a hoot! As I’ve said before, Colbert does a great job on most topics.

    I’m sure the people at Nabisco/Kraft wrote the memo with good intent. After hearing some of it done by Colbert, it just sounds kind of dumb.

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