Fast Company: “How Carrots Became the New Junk Food”
It seems like Bolthouse Farms’ “Baby Carrots Xtreme” campaign is still going strong. Fast Company has the backstory on “How Carrots Became the New Junk Food.”
Dunn talks as if he carries some karmic debt, still. (He never doubted Coke enough to quit; he actually angled for CEO, only to be forced out when a rival got the job instead.) But his experience comes with a unique perspective. “If all we do is tell people fruits and vegetables need to be part of their diet or they’re not going to be healthy — the rational approach — we have zero chance,” he says. “The last 10 years has proven it. There’s been so much written and so much government stuff. And per capita consumption isn’t up. I believe there’s a different approach.
“People will say, ‘You open the bag, it’s just baby carrots.’ Well, it’s just Lay’s potato chips, it’s just Doritos, there’s nothing special about them,” he says. “They’re just cool and part of your life. If Doritos can sell cheeseburger-flavored Doritos, we can sell baby carrots.”
While I’d still like to think there’s a place in the world for the rational approach, I can’t argue with Dunn’s take. Check it out… it’s kind of a cool story.
(h/t Slashfood)
