'Cause Nothing Says "Home Cooked" Like Velveeta - The UltimateFatBurner Blog

‘Cause Nothing Says “Home Cooked” Like Velveeta

Y’know, there are times when I admire the sheer chutzpah some food companies display, when it comes to promoting their products. Take, for example, this commercial for Kraft’s new “Velveeta Cheesy Skillets”:


Because pre-fab, “shelf-stable” meals like Velveeta Cheesy Skillets = good, old fashioned home cooking… just like “mom” (or maybe grandma) used to make, doncha know. Like the man sez…

Adam Grablick, the brand manager for the Velveeta convenient meals division, said the new ads, and the Cheesy Skillets line itself, would resonate with consumers who wanted simplicity but had misgivings about meals that were too simple.

“Our consumer doesn’t want to be slaving away in the kitchen, but she may not feel great about just pulling something out of the freezer and putting it in the microwave,” Mr. Grablick said. “She wants the meal to be hands-on, and for the meal to come from her hands and her heart.”

Nope, nothing the least bit “technological” about it at all.

And seriously…”liquid gold???” As a euphemism for a vaguely cheese-like, extruded food substance, let’s just say “liquid gold” is a bit over-the-top (“liquid glop” seems more appropriate, IMHO). But if it helps Kraft cut into sales of “Hamburger Helper,” then I guess it’ll be justified.

Update: speaking of Velveeta, I thought this “Uncyclopedia” definition was amusing.

Author: elissa

Elissa is a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals. Currently a freelance writer and researcher, Elissa brings her multidisciplinary education and training to her writing on nutrition and supplements.

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