Food Tech - The UltimateFatBurner Blog

JADA Study: Food Adverts Lead to Imbalanced Diet

Who knew? Ok, I’ll cut the sarcasm. In truth, this new study in the Journal of the American Dietetic Association provides some useful information. It quantifies the sheer awfulness of so many of the commercial foods advertised on television. According to the researchers: Using a cross-sectional design, food advertisements were observed during 84 hours of primetime and 12 hours of Saturday-morning televised broadcast during the...

Read More

Chocolate & Vanilla-Flavored Formulas are a Baaaad Idea

The L.A. Times has the latest on Mead-Johnson’s newest product, Enfagrow… Blogging moms and nutritionists are criticizing a new formula for toddlers that comes in chocolate and vanilla flavors as an early start to obesity. …Introduced by Mead Johnson Nutrition Co. in February as a beverage for toddlers who are transitioning from infant formula or breast milk, Enfagrow Premium’s toddler chocolate and vanilla...

Read More

More Baby Steps…

Yesterday, I noted PepsiCo’s pledge to eliminate sales of sugary soft drinks in primary and secondary schools across the world by 2012. Today, yet another mega-food conglomerate stepped up to the plate… sorta. Kraft Foods Plans to Reduce Sodium in North American Products an Average of 10 Percent by 2012  More Than 10 Million Pounds of Salt to be Eliminated NORTHFIELD, Ill., March 17, 2010 /PRNewswire via COMTEX/ —...

Read More

General Mills to Cut Sugar in Cereals Marketed to Children

Thinking of General Mills always brings this bit of satire from the Onion to mind… Surgeon General Mills Recommends Three To Five Servings Of Froot Per Day December 4, 2002 | Issue 38•45 WASHINGTON, DC—In a report submitted Monday to the Department of Health and Human Services, Surgeon General James Mills recommended that Americans consume three to five servings of froot per day. “A crunchier, more berrilicious cousin of...

Read More

Piling on Kellogg

Paul posted a rant about Kellogg’s Froot Loops and Apple Jacks last week, so I figured I’d pile on too… Can’t let him have all the fun, after all.  According to a recent press release: Kellogg Company Discontinues Immunity Statements On Rice Krispies Cereals BATTLE CREEK, Mich., Nov. 4 /PRNewswire-FirstCall/ — Kellogg Company today announced its decision to discontinue the immunity statements on...

Read More

Probiotic Pizza?

There are times I’m alternately fascinated and repelled by the stuff the food industry comes up with.  On the one hand, I can’t really object to entrepreneurs pushing healthier versions of not-so-healthy-but-extremely-popular food products… but on the other hand, it seems somewhat exploitative too.  Marketing better quality  junk/snack/convenience foods as “healthy” implies that consumers don’t...

Read More