More Baby Steps…
Yesterday, I noted PepsiCo’s pledge to eliminate sales of sugary soft drinks in primary and secondary schools across the world by 2012. Today, yet another mega-food conglomerate stepped up to the plate… sorta.
Kraft Foods Plans to Reduce Sodium in North American Products an Average of 10 Percent by 2012
More Than 10 Million Pounds of Salt to be Eliminated
NORTHFIELD, Ill., March 17, 2010 /PRNewswire via COMTEX/ — Kraft Foods Inc. (NYSE: KFT) announced today plans to reduce sodium by an average of 10 percent across its North American portfolio over the next two years. This amounts to the elimination of more than 10 million pounds — or more than 750 million teaspoons — of salt from some of North America’s most popular foods.
“We are reducing sodium because it’s good for consumers, and, if done properly, it’s good for business,” said Rhonda Jordan, President, Health & Wellness, Kraft Foods. “A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions.”
Ummm… yay… I guess… although 10% isn’t exactly a huge drop, from a health perspective. For example, an Oscar Mayer turkey frank (one of the “healthy,” lower fat alternatives), contains a hefty 510mg of sodium – 1/5th of the recommended maximum daily intake. A 10% reduction brings this down to 459mg – which is still pretty high.
But still… as noted yesterday, every little bit helps, I guess. Baby steps in the right direction are better than none.
March 17, 2010
More Baby Steps… – http://blog.ultimatefatburner.com/2010/0…
March 18, 2010
I’m with you again. Any little bit helps.
March 18, 2010
Hopefully people don’t go like, “oh reduced sodium, that means I can eat like three times as much.”