Supreme Protein Carb Conscious Bars - Functional Foods

Supreme Protein Carb Conscious Bars

Supreme Protein bars were once marketed exclusively to the fitness/bodybuilding crowd, but are now being “mainstreamed,” thanks to their uncanny resemblance to conventional candy bars. According to a company representative: “Our bar was developed by candy technicians with over 30 years experience, who took their skill and expertise and built a protein bar that rivals the most established candy bars.”

The Carb Conscious bars come in Caramel Nut Chocolate and Peanut Butter Crunch flavors.

Manufacturer’s Description: Supreme Protein® bars represent a comprehensive profile of the most premium-quality ingredients available in a protein bar. Best of all, these amazingly delicious bars provide a high-performance blend of top-quality protein, including the power-packed nutrition of pure whey isolate. Supreme Protein® is exactly what the name implies – a masterpiece of nutrition and flavor in every bite of these Supreme Protein® Bars.

Product Label:

Serving Size: 1 bar 3.4 oz (96g)
Calories 360
Calories from Fat 144
Total Fat 16g
Saturated Fat 5g
Trans Fat 0g
Cholesterol 20mg
Sodium 300mg
Potassium 65mg
Total Carbohydrate 34g
Dietary Fiber 1g
Sugars 4g
Sugar Alcohols 27g
Protein 30g
Vitamin A 35%
Vitamin C 25%
Calcium 15%
Iron 15%
Vitamin E 50%
Thiamin <2%
Riboflavin 10%
Niacin 15%
Vitamin B6 30%
Folate 30%
Vitamin B12 25%
Biotin 10%
Pantothenic Acid 10%
Phosphorus 20%
Magnesium 6%
Zinc 10%
Selenium 4%
Copper 20%
Manganese 15%

Ingredients: Supreme Protein Blend 30g (Whey Protein Isolate, Whey Protein Concentrate, Milk Protein Isolate), Chocolate Coating [Maltitol, Palm Kernel Oil, Milk Protein Isolate, Cocoa Powder, Soy Lecithin (an Emulsifier), Natural Flavor], Maltitol Syrup, Peanuts, Vegetable Glycerine, Milk Protein Concentrate, Soybean Oil, Coconut Oil, Flax Seed Oil, Cream (Heavy Cream, Carageenan, Mono and Diglycerides), Water, Hydrolyzed Collagen, Soy Protein Crisps (Isolated Soy Protein, Rice Flour, Malt Extract and Salt), Soy Lecithin (an Emulsifier), Vitamin Mix, Salt, Potassium Sorbate

Comments: Best. Protein. Bar. Ever.

There really isn’t much more that needs to be said.

I first sampled these at the Natural Products Expo in Boston last October, and could hardly believe these were reduced carb, high protein bars. The product literature wasn’t exaggerating: they really did taste like genuine candy bars, with the exception of a little extra chewiness – which betrayed the presence of sugar alcohols. But they were sweet, rich tasting, chocolatey, crunchy and gooey – good stuff.

Despite the favorable impression, I more-or-less forgot about them until just before Xmas, when the hubby and I stopped by the Mall to pick up our kids right after a workout. As it turned out, they weren’t quite done with their shopping, so we had to cool our heels for 20 – 30 minutes. John suggested heading over to GNC to find a snack…and when I saw the Caramel Nut Chocolate bars on display, I could not resist.

It was every bit as good as I remembered. And it kept me reasonably satisfied until I could get home and eat some real food too.

Personally, I consider commercial protein bars as “value added candy” – so I’m not going to kid you and pretend that a bar like this is health food. And – despite the low “net” carbs – it’s not really a “diet” food either. But it certainly scores high as a satisfying treat. While I wouldn’t make a regular habit of munching these, as a portable emergency snack, or something to combat a chocolate/candy craving, Supreme Protein bars reign supreme.

[usrlist “Taste:5.0” “Quality:4.0” “Efficacy:5.0” “Value:3.5″ avg=”true”]

Author: elissa

Elissa is a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals. Currently a freelance writer and researcher, Elissa brings her multidisciplinary education and training to her writing on nutrition and supplements.

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