The Protein Cookie - Functional Foods

The Protein Cookie

The Protein Cookie is the original creation of The Protein Bakery – a New Zealand company specializing in high fiber/low carb, wheat/gluten-free cookies.  Now available in the US through Fit Foods LLC, The Protein Cookie is targeted towards the sports nutrition market.  They come in four flavors: Chocolate Chip, Ginger ‘n Spice, Mochaccino and Chocolate Fudge.

Manufacturer’s Description: After 1 ½ years in development we have launched a new product called “The Protein Cookie”. A moreish, yummy, soft baked, healthy snack serving as a great alternative to all the health/protein bars & shakes. Perfect for “people sick & tired of the bar scene!” Also a great indulgent snack, minus the guilt!

These cookies are great for energy, strength, speed, endurance, body building, recovery, dieting, Celiac, general health, injury and achieving the best quality of life.

Product Label:

Serving Size: 1 Cookie (64g)
Calories 290
Calories From Fat 120
Total Fat 13g
Saturated Fat 4.5g
Trans Fat 0g
Cholesterol 20mg
Sodium 200mg
Potassium 290mg
Total Carbohydrate 29g
Fiber 15g
Sugars 0.5g
Sugar Alcohols 11g
Protein 15g
Vitamin A 0%
Vitamin C 0%
Calcium 25%
Magnesium 15%
Iron 15%
Ingredients: Milk Protein, Almonds, Sugar-Free Chocolate Chips (Chocolate Liquor, Polydextrose, Inulin, Cocoa Butter, Cocoa Powder, Sodium Bicarbonate, Soy Lecithin, Sucralone, Vanilla, Acesulfame Potassium), Margarine (Palm Oil, Water, Salt, Whey, Vegetable Monoglycerides, Soy Lecithin, Natural Butter Flavor, Citric Acid (acidulant), Beta Carotene (color), Vitamin A Palmitate), Erythritol, Eggs, Polydextrose, Vegetable Glycerine, Oligofructose, Cocoa, Natural Flavors, Soy Lecithin, Rice Flour, Sodium Acid Pyrophosphate, Sodium Aluminum Phosphate, Baking Soda, Cream of Tartar, Salt, Sorbitol, Sucralose.

Comments: I bought a box of 12 Chocolate Fudge Protein Cookies (shown above) for $19.99. Each cookie is individually wrapped and large enough to sink your teeth into (2.26 oz). The cookies themselves were sweet and chocolatey, with a firm, dense, cakey texture. They were also rather dry…although this was less noticeable when accompanied by (my usual) large cup of tea.

Of course, consuming these with tea or some other liquid is probably a good idea, beyond compensating for the dryness, as each cookie also contains an impressive amount of dietary fiber: 15g. Fortunately, the bulk of the remaining carbs are provided by erythritol…a sugar alcohol which does not have laxative effects in moderate amounts – otherwise this would be a rather “explosive” combination.

While no one would mistake these for “Mrs. Field’s” cookies, I thought The Protein Cookie was a nice product. The cookies are a good source of fiber and provide an adequate amount of good quality protein. One made for a pretty substantial mid-morning snack: the protein and fiber + fluid (from the tea) was pretty satiating. While not really a weight loss food (the fat content is a bit high for that), I could think of worse ways to satisfy a craving for something sweet, without falling completely off your diet.

Special Note: We have received a note from the company who manufactures the Protein Cookie; apparently it will no longer be manufactured in the U.S., only in New Zealand. Presumably the Protein Cookies can still be purchased direct, although shipping costs will likely make them too expensive an option for a North American audience.

[usrlist “Taste:3.5” “Quality:3.5” “Efficacy:4.0” “Value:3.0″ avg=”true”]

Author: elissa

Elissa is a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals. Currently a freelance writer and researcher, Elissa brings her multidisciplinary education and training to her writing on nutrition and supplements.


  1. There is nothing original about this company. The REAL protein bakery was started over ten years ago in the USA. This is just a cheap knock off.
    Unfortunately they only ship within the USA.

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  2. There are actually even more protein cookie brands (Chef Jay’s comes to mind) out there – the sentence doesn’t mean that the company itself is original in that respect. It means that the original version of these cookies was/is made in New Zealand, but they are now also manufactured in the US.

    The Protein Factory cookies you’re referring are not quite in the same niche as these, unfortunately, w/respect to the amount of protein – which is approx half when matched gram for gram. While I’m sure they’re tasty, and I may review them in the future, in general, the types of products reviewed here are those that fall into either a) specific nutraceutical delivery vehicles; b) fat loss; c) bodybuilding.

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  3. Great for the celiac disease or customer that must have gluten free – however has discontinued.

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