Promise Activ Supershots - Functional Foods

Promise Activ Supershots

The Promise line of functional, “heart-healthy” products is manufactured by Unilever…the parent company of a number of familiar supermarket brands, from Lipton Tea to Wishbone Salad Dressing (not to mention Slim Fast).  There are two kinds of Supershots: one containing plant sterols (to reduce serum cholesterol), the other fortified with potassium (to help control blood pressure).  Each comes in several different fruit flavors…the cholesterol Supershots come in Blueberry, Strawberry, Raspberry and Peach Flavors, while the blood pressure Supershots come in Strawberry-Banana, Mixed Berry and Peach-Apricot.

Manufacturer’s Description: Drink to your health with Promise® SuperShots®, great tasting, powerful functional shots your body will love.

With natural plant sterols, ingredients clinically proven to help remove cholesterol from your body.

Essential, heart healthy fruit blends which provide a good source of potassium in a convenient 3 fl oz serving*. Potassium can help flush sodium from the body.

Product Label:

Serving Size 1 bottle (100ml)
Calories 70
Calories from Fat 30
Total Fat 3.5g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 30mg
Total Carbohydrate 8g
Dietary Fiber <1g
Sugars 8g
Protein 1g
Vitamin A 10%
Vitamin C 0%
Calcium 4%
Iron 0%
Vitamin E 10%
Vitamin B6 35%
Vitamin B12 20%
Ingredients: Water, Cultured Nonfat Milk, Sugar, Plant Sterol Esters (Soy), Blueberry Juice (Water, Blueberry Juice Concentrate), Canola Oil, Pectin, Malic Acid, Mixed Tocopherols (used to protect quality), Natural and Artificial Flavors, Tartaric Acid, Red 40, Carrageenan Gum, Guar Gum, Xanthan Gum, Tocopheryl Acetate (Vitamin E Acetate), Sucralose, Maltodextrin, Vitamin A (Palmitate), Cyanocobalamin (Vitamin B12), Pyridoxine Hydrochloride (Vitamin B6), Blue 1.

Comments: I picked up a 4-pack of the cholesterol-lowering Activ Supershots at my local Fred Meyer store for $3.50. They’re tiny bottles…100 ml is less than half a cup. Thus, “shot” is the correct term, as you can get the entire thing down in about 2 gulps.

I purchased the blueberry-flavored Supershots.  These were tasty enough: fruity and sweet, with a slight yogurt “tang.” According to the product label, each shot supplies 2g of natural plant sterols per serving – an amount approved by the American Heart Association as a “therapeutic option” for lowering LDL (“bad”) cholesterol.

However, the $64,000 question is: will a regular intake of phytosterol-fortified foods actually reduce one’s risk of heart disease?  There is surprisingly little data on this point, and some cautions have recently been raised.  According to a review published in the European Heart Journal, increased serum sterol concentrations may be an independent risk factor for cardiovascular disease.  However, no adverse health effects have been reported from the consumption of plant sterols, to date.

The “blood pressure” Supershots are also questionable, as it’s clear this claim is based solely on the potassium content.  Each shot provides 350mg: which is a decent, but not outstanding amount (only 7 1/2% of the recommended daily intake of 4700mg).  To be blunt, you can get more potassium from ordinary food sources, such as a medium banana (420mg), a small (4 oz) sweet potato (540mg) or a glass of orange juice (450mg).  For the same 50 calories, a cup of low sodium V-8 will supply more than twice as much (820mg per 8 oz serving)…not to mention more nutrients, overall.

[usrlist “Taste:5.0” “Quality:3.0” “Efficacy:2.5” “Value:2.0″ avg=”true”]

Author: elissa

Elissa is a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals. Currently a freelance writer and researcher, Elissa brings her multidisciplinary education and training to her writing on nutrition and supplements.

10 Comments

  1. The Promise Activ Supershots for Blood Pressure is not longer being sold at my local Target and Jewel Food store.

    Has this product been discontinued?

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  2. I have been using Supershots for cholestrol for a couple of years now. My cholestrol has gone from 213 to 186. I have been having a hard time finding it. Is it being discontinued?

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  3. Contact link on Promise Website not working but got through using the 800#. Product has been discontinued due to low customer volume.

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  4. You can call the Rep at 800-375-0291..the rep said if they get enough calls, they might put it back on the market.. Please call! My dad relies on these for his health!

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  5. Just started using promise both the wife and I and it really worked for us.Can’t believe they would stop marketing it.

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  6. The stores in my town stopped selling Supershots to lower Cholesterol. For a while I was able to order it, but can’t anymore.

    But, the problem, all of the stores in my town sold this product. Maybe, if one store sold it, it would have sold well.

    This product does work, though I found the Supershots to lower blood pressure questionable. All people have to do is add a salt substitute such as No Salt, to their food, since it is potassium as well.

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  7. IT SEEMS TO ME THAT EVERY TIME THE PUBLIC FINDS SOMETHING THAT WORKS THE BIG WIGS(OR A STATIN COMPANY) TAKE IT OFF THE MARKET. BRING PROMISE ACTIV SUPERSHOTS BACK OR AT LEAST LET ME KNOW WHERE TO BUY THEM. LET THE PUBLIC MAKE THE DECISION TO USE THEM WHILE YOU CONTINUE TO MAKE MONEY. I AM AWATING A RESPONSE.

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  8. Where can I buy Promise Active Margarine, I live in Lancaster County. What stores carry this product. Amelia’s was carrying it, but now it cannot be found. Can you help me.

    Thanks

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    • Maybe…

      I’m assuming by your mentioning Amelia’s, that you’re in Lancaster County, Pennsylvania – and not Lancaster County, Virginia/Nebraska/South Carolina. 😉

      Promise Active margarine is a Unilever product, and fortunately Unilever has a product locator, here: http://www.makinglifebetter.com/storelocator/home. The locator works by a) selecting a brand/product; b) a zip code; and c) a radius of the area to be searched.

      Ok, Lancaster County has a fair number of zip codes, if this guide – http://www.lancastercountyinfo.com/zip-codes.htm – is anything to go by. For the purpose of testing the locator, I chose the zip for Lancaster, 17608. There was nothing within a 5 mile radius, but a 10-mile radius returned one hit for the product: a Walmart Supercenter at 2034 LINCOLN HWY E LANCASTER,PA,17602 – (717) 390-1738.

      For sure, I have no idea if I chose the right zip code/found a convenient location – but if I’m off, you can give the locator a try yourself.

      Hope this helps.

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