iSatori Voots - Functional Foods

iSatori Voots

iSatori is a well-known and respected manufacturer of dietary supplements for building muscle and losing fat.  “Voots” is the company’s first foray into more general use supps.  Designed for kids who don’t eat their vegetables, Voots are antioxidant-rich, chewable “tarts” made from a range of fruit and vegetable concentrates.

Manufacturer’s Description:  Our idea for Voots came from a kitchen conversation about how hard it was to be sure our young daughters were eating their recommended daily three servings of fruits and vegetables.

We thought… wouldn’t it be great to have a product with all of the nutrients in three servings of fruits and vegetables, and so yummy-tasting our kids would love to eat them every day! We then learned that only 7% of kids eat three servings of fruits and vegetables daily, and we realized lots of kids would benefit from such a product, not just ours.

It took a lot of work to develop Voots for our kids, but we finally got it right, and we’re now happy to share them with your family!

Product Label:

Serving Size 1 packet (2 chewable tarts)
Calories 12
Total Fat 0g
Total Carbohydrate 3g
Dietary Fiber <1g
Sugars 0g
Voots Proprietary Fruit and Vegetable Blend
(ORAC 1,250 umol/TE/g) 550mg
Grape Seed Extract, Apple Powder, Cranberry Powder, Orange Powder, Prune Powder, Raspberry Powder, Strawberry Powder, Blueberry Powder, Carrot Root, Sweet Potato, Zucchini, Green Beans

Glycine 10mg

Other Ingredients: Sorbitol, Erythritol, Evaporated Cane Juice, Maltodextrin, Natural Mixed Berry Flavor, Citric Acid, Stearic Acid, Sodium Bicarbonate, Potassium Bicarbonate, and Silica (food additive)

Comments:: I ordered a box of Voots direct from iSatori…a box of 24 tarts was $9.99 (12 serving packets). Each tart is roughly the same diameter as a nickel. They’re crunchy and quite sweet, with an intense, berry-like fruit flavor. I thought they were pretty good and kid-friendly, although to be on the safe side, I confirmed this with my kids. At 19 and 16, they aren’t really part of the target demographic for Voots, but they’re still uncivilized enough to be suspicious of “healthy” stuff.

Voots passed the test. 😉

From the look of the label, I suspect that a large percentage of the claimed ORAC value comes from the grape seed extract (GSE) vs. the fruit and veggie powders. There’s nothing really wrong with that, per se: GSE is good stuff.  Nonetheless, this means that VOOTS isn’t the full, nutritional equivalent of three servings of fruits and veggies…they’re missing a lot of the fiber, vitamin C, minerals and other trace nutrients normally found in plant foods.  Still, if your kids refuse to eat their veggies, VOOTS can provide some antioxidant punch.  As such, they’re a handy, kid-tested supp to have around the house.

[usrlist “Taste:4.5” “Quality:5.0” “Efficacy:3.0” “Value:3.0″ avg=”true”]

Author: elissa

Elissa is a former research associate with the University of California at Davis, and the author/co-author of over a dozen articles published in scientific journals. Currently a freelance writer and researcher, Elissa brings her multidisciplinary education and training to her writing on nutrition and supplements.

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