Bars - Functional Foods

Premier Nutrition Twisted Bars

California-based Premier Nutrition specializes in protein bars, powders and “shot” type supplements.  According to the company web site, Premier is “…dedicated to researching and developing a variety of products with advanced formulas, outstanding taste, and exceptional nutritional values that are unsurpassed by any other products on the market.”  The Twisted® bars are one of four different protein/energy...

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Gnu Foods Flavor & Fiber Bars

Gnu Foods describes itself as “…a small company that makes all natural, great tasting foods that help address specific nutritional needs and health conditions.”  Founded in 2004, its “Gnu Bars” are its first (and so far, only) product.  Each bar contains a blend of soluble and insoluble fiber that – according to the company web site – is equivalent to 4 8 oz glasses of Metamucil.  The bars...

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EAS AdvantEDGE Carb Control Nutrition Bars

EAS is the nutrition/sports supplement company associated with Muscle Media 2000 publisher/Body For Life author Bill Phillips, although the company is now a subsidiary of Abbott Laboratories.  The change in ownership helped EAS expand beyond the sports nutrition market, and onto the shelves of grocery and discount department stores.  The AdvantEDGE product line consists of ready-to-drink shakes and bars…the bars come in 6...

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Met-Rx Protein Plus Bars

Met-Rx was founded in 1991 by Dr. A. Scott Connelly, who is considered a pioneer in bodybuilding nutrition.  The company is now a part of the NBTY conglomerate, which also owns a variety of other, familiar supplement brands.  The Protein Plus bars feature the company’s proprietary METAMYOSYN® blend, and are relatively low in net carbs.  The bars come in 4 flavors: Chocolate Roasted Peanut w/Caramel, Chocolate Fudge Deluxe,...

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Live Active Chewy Granola Bars

Mega-food manufacturer Kraft is behind the “LiveActive” brand of functional foods, which are designed to promote “digestive health.”  The products in the line are fortified with probiotic, “good” bacteria and/or prebiotic fiber.  The Chewy Granola Bars are unusual, in that the probiotic culture they’re fortified with does not require refrigeration.  The bars come in three flavors: Chocolate...

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Muscle Milk Bars

Cytosport’s Muscle Milk is one of the most popular gainers in the bodybuilding market, due to its relatively low carb content and array of rich-tasting flavors.  Protein bars are a fave bodybuilding snack, so Muscle Milk bars are a natural extension of the brand.  Unlike Muscle Milk itself, the bars come in only three flavors (Banana Yogurt, Chocolate Peanut Caramel and Vanilla Toffee Crunch), but are designed to be...

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