Labrada “Rockin’ Roll” High Protein Nut Roll Bars
Rockin’ Roll bars are made by Labrada Nutrition: a company well-known to the bodybuilding world. The company was founded by Lee Labrada, who holds 22 professional bodybuilding titles, including the IFBB “Mr. Universe.” The bars are part of the “Lean Body” line of meal replacements and functional food products aimed at the fitness market. Other bars in the line include the Lean Body Cookie Bars, Lean Body Original,...
Supreme Protein Carb Conscious Bars
Supreme Protein bars were once marketed exclusively to the fitness/bodybuilding crowd, but are now being “mainstreamed,” thanks to their uncanny resemblance to conventional candy bars. According to a company representative: “Our bar was developed by candy technicians with over 30 years experience, who took their skill and expertise and built a protein bar that rivals the most established candy bars.” The Carb...
VISO Sugar-Free
“Viso” is a line of energy drinks made by the Viso Beverage Company in Portland, Oregon. Each 20 oz bottle contains 100% of the RDA of vitamins, as well as varying amounts of several important minerals. There are 6 types in all, divided between “organically sweet” (sweetened with organic cane juice) and sugar-free (sweetened with sucralose). There are two “regular” flavors in each type, as well as...
Nutiva Organic Hemp Shake
Nutiva is the creation of author and activist John Roulac, whose book “Backyard Composting” helped jumpstart the home composting movement in the 1990’s; and whose fight against the US DEA, helped mainstream hemp foods in the United States. Nutiva markets a range of hemp products: bars, oil, seeds, protein powder and shakes; as well as extra virgin coconut oil. The Hemp Shakes come in three flavors: Amazon Acai,...
Kombucha Wonder Drink
Kombucha Wonder Drink is a lightly carbonated “infusion” of water, organic kombucha concentrate, green tea and fruit juice – sold in energy-drink style cans. The company was founded by Steve Lee, who became entranced with kombucha during a visit to Russia. Kombucha, also known as the “Manchurian Mushroom,” is a symbiotic culture of yeasts and bacteria, that’s used to ferment tea. The fermented tea...
LÄRABAR Original Fruit & Nut Food Bars
LÄRABAR is the creation of Colorado-based Humm Foods, Inc.*, a company dedicated to “…creating and marketing innovative natural food products that nourish, energize and enliven the body, mind and soul.” The bars are made exclusively from unsweetened dried fruits, nuts and spices. As company president Lara Merriken puts it: “Besides the incredible flavors, I believe consumers will appreciate that we don’t use...
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