Childhood Obesity - The UltimateFatBurner Blog

General Mills to Cut Sugar in Cereals Marketed to Children

Thinking of General Mills always brings this bit of satire from the Onion to mind… Surgeon General Mills Recommends Three To Five Servings Of Froot Per Day December 4, 2002 | Issue 38•45 WASHINGTON, DC—In a report submitted Monday to the Department of Health and Human Services, Surgeon General James Mills recommended that Americans consume three to five servings of froot per day. “A crunchier, more berrilicious cousin of...

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A New Year’s Gift for My Kids

This book review from NYT nutrition writer Jane Brody just caught my eye… Recipes to Set Teenagers on a Healthy Path …There is no better time than now to change this trajectory and get the nation’s youngsters on a more wholesome track. And there may be no better way to start than by consulting a new book, “Eat Fresh Food: Awesome Recipes for Teen Chefs,” (Bloomsbury), by the award-winning chef Rozanne Gold in collaboration...

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Do I Love or Hate the CSPI? It’s a Little of Both, Actually

As the title implies, I have some pretty mixed feelings about the Center for Science in the Public Interest.  I love the organization for the way it exposes corporate bad behavior.  The CSPI’s recent press release about Nickelodeon is a case in point: WASHINGTON—Despite its public statements and pledges to help combat childhood obesity, the overwhelming majority of foods marketed by the children’s media giant Nickelodeon...

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TIME: How Sugary Cereal Makers Target Kids

The Nov. 2 issue of TIME magazine has a great article on the latest report from the Rudd Center for Food Policy and Obesity: “Sweet Spot: How Sugary Cereal Makers Target Kids.” Rudd researchers just finished crunching Nielsen and comScore data — which track television and Internet marketing — to figure out exactly how much cereal advertising kids see. The result: obesity researchers for the first time have hard data...

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I’m Not Raising My Hand for Chocolate Milk

This LA Times article describes what happens when your kids are raised to prefer sweetened foods. Reporting from Chicago – The dairy industry recently rolled out an expensive media campaign in praise of chocolate milk, a classic school lunch drink that’s under assault for its sugar content. As trade groups spend upward of $1 million to defend the drink, three fifth-graders have come to its rescue. A year after the school...

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Andrew Malcolm is Losing It

And it’s not a pretty sight. I think his article in the LA Times, on the recent White House “Healthy Kids Fair,” was supposed to be tongue-in-cheek, but it failed… both as humor and reporting.  The problem?  Malcolm evidently couldn’t decide who he has more contempt for… Michelle Obama for using her position to promote healthy living, or overweight/obese Americans, whose “…flabby thighs...

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