Weight Training & Consumer Advocacy Videos

Weight Training & Consumer Advocacy Videos

Dirty Rotten Tricks Video #1: The Patented Ingredients Scam

Posted by on 7:52 pm in Dirty Rotten Tricks | 0 comments

You’re on the quest for an “over the counter” weight loss supplement, and you’re doing some “research” online. Before long, you happen across a product review site that ranks a certain product highly based on the fact that it contains...

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Dirty Rotten Tricks Video #2: The Clinical Study Scam

Posted by on 7:37 pm in Dirty Rotten Tricks | 0 comments

When they’re trying to convince you that their product is the absolute best on the market and you really should buy it right now, retailers have absolutely no hesitation in “pulling out all the stops.” They will stop at nothing to get the sale, and they will...

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Dirty Rotten Tricks Video #3: The Funky Nomenclature Trick

Posted by on 7:26 pm in Dirty Rotten Tricks | 0 comments

The third video in the Dirty Rotten Tricks series covers something I like to call the “funky nomenclature” trick. Yes, I could call it something a little more accessible, but I have to confess… I like “funky nomenclature”. Anyhow, if you’re...

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Dirty Rotten Tricks Video #4: The “Label Dressing” Trick

Posted by on 5:52 pm in Dirty Rotten Tricks | 0 comments

Here we are, 4 videos into the Dirty Rotten Tricks video series, and now we’re ready to talk about “label dressing.” It is, without a doubt, one of the most commonly used dirty tricks in the supplement retailer’s handbook. So what is label dressing...

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Dirty Rotten Tricks Video #5: The Testimonials Scam – Part 1

Posted by on 5:39 pm in Dirty Rotten Tricks | 0 comments

Click here for the second video in the testimonials scam series! We’re all familiar with retailers using testimonials to sell products. They use them because consumers respond to what appears to be independent verification of their advertising claims. Whether it’s a...

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Dirty Rotten Tricks Video #5: The Testimonials Scam – Part 2

Posted by on 5:17 pm in Dirty Rotten Tricks | 0 comments

The second video on the “testimonials” scam (if you missed the first video and its accompanying article, you can find it here!) discusses some additional underhanded ways retailers blanket the web with positive comments, feedback, and testimonials, making it appear...

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