{"id":394,"date":"2011-01-17T21:56:44","date_gmt":"2011-01-17T21:56:44","guid":{"rendered":"http:\/\/vitamins.ultimatefatburner.com\/?p=394"},"modified":"2015-02-25T10:42:36","modified_gmt":"2015-02-25T15:42:36","slug":"maqui-review","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/vitamins\/maqui-review.html","title":{"rendered":"Maqui Berry: Is Maqui the Ultimate Superfruit?"},"content":{"rendered":"<p>By now you&#8217;ve undoubtedly seen a number of ads, &#8220;informational&#8221; articles and blog posts touting the amazing virtues of the <strong>maqui berry<\/strong>. According to &#8220;The University of Google,&#8221; maqui berry products can miraculously help you shed excess weight and detoxify your body. Radiant health is just a few swallows (and dollars!) away!<\/p>\n<p>What&#8217;s the truth behind the hype?<\/p>\n<p>&#8220;Maqui&#8221; is <em>Aristotelia chilensis<\/em>*: an evergreen shrub that produces small, edible dark purple berries. Also known as &#8220;Chilean Wineberry,&#8221; the species is sacred to the Mapuche people of Chile, who see it as a symbol of benevolence. &#8220;Maqui&#8221; is the Mapuche name for the plant, which means &#8220;black berry.&#8221;<\/p>\n<p><a href=\"http:\/\/www.captura.uchile.cl\/bitstream\/handle\/2250\/5671\/Escribano_Maria.pdf;jsessionid=11F28BBEE874D7DEBC1EDB0D9FB7C581?sequence=1\" target=\"_blank\" rel=\"noopener\">Maqui berries are rich in anthocyanins<\/a> and other antioxidant polyphenols. In fact, <a href=\"http:\/\/pubs.acs.org\/action\/cookieAbsent\" target=\"_blank\" rel=\"noopener\">a 2002 study<\/a> suggested that, overall, maqui had a &#8220;higher phenol content&#8221; and&#8230;total antioxidant reactivity&#8221; than several other commercial berries. In keeping with their traditional use, <a href=\"http:\/\/www.redalyc.org\/articulo.oa?id=85612475008\" target=\"_blank\" rel=\"noopener\">maqui berries also appear to have strong anti-inflammatory activity<\/a>.<\/p>\n<p>So far, so good.<\/p>\n<p>While there are no human studies on maqui (the few studies available are either in-vitro or use mice\/rats), research strongly suggests that including polyphenol-rich vegetables and fruits in your diet may reduce the risk of degenerative diseases.<\/p>\n<p>In particular, berry anthocyanins have been shown to have <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/19294386\" target=\"_blank\" rel=\"noopener\">anti-cancer<\/a>, <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/14567449\" target=\"_blank\" rel=\"noopener\">anti-inflammatory<\/a> and <a href=\"http:\/\/jn.nutrition.org\/content\/133\/7\/2125.full?ijkey=53067c1ef7c9f3e23d3cb859d9695abb9579b4fa\" target=\"_blank\" rel=\"noopener\">anti-diabetic<\/a> effects.<\/p>\n<p>Thus, it&#8217;s reasonable to assume that the potential health benefits of maqui are at least on a par with better-known\/researched &#8220;superfruits&#8221; such as blueberry or pomegranate.<\/p>\n<p>Of course, that&#8217;s not good enough for some marketers, who claim (or imply) that maqui leaves the competition in the dust\u2014including the last &#8220;best&#8221; superfruit, acai.<\/p>\n<p>These claims are based on maqui&#8217;s polyphenol content and ORAC score, which are alleged to be much higher than the values for other &#8220;superfruits.&#8221;<\/p>\n<p>For the record, maqui&#8217;s numbers <em>do<\/em> look good, based on data from <a href=\"http:\/\/web.archive.org\/web\/20120515020124\/http:\/\/www.novelleinternational.com\/pdfs\/maqui-sell-sheet.pdf\" target=\"_blank\" rel=\"noopener\">Novelle International<\/a>, the manufacturer of &#8220;Maqui Superberry&#8221; juice. I chose this product as an example because it was analyzed by <a href=\"http:\/\/www.brunswicklabs.com\/\" target=\"_blank\" rel=\"noopener\">Brunswick Laboratories<\/a>, an industry leader in ORAC testing.<\/p>\n<p>According to the company web site, &#8220;Maqui Superberry&#8221; has an ORAC score of 4396 umolesTE\/oz. The closest competing product tested, POM Wonderful, has a score of 993 umolesTE\/oz. (TE = &#8220;Trolox Equivalents&#8221;).<\/p>\n<p><a href=\"http:\/\/web.archive.org\/web\/20090418050231\/http:\/\/www.novelleinternational.com\/maqui_superberry.html\" target=\"_blank\" rel=\"noopener\">Novelle also provides a product comparison chart of total phenols<\/a>. Maqui Superberry weighs in at 8.36mg\/ml, vs. 3.8mg\/ml, 3.5mg\/ml and 2.3mg\/ml for pomegranate juice, red wine and blueberry juice, respectively.<\/p>\n<p>So maqui is clearly the winner! The ads are right&#8230; right?<\/p>\n<p>Well&#8230; not so fast. Let&#8217;s take a look at what those numbers really mean&#8230; and <em>don&#8217;t<\/em> mean.<\/p>\n<p>[contentblock id=2] <\/p>\n<p>To begin with, <a href=\"http:\/\/www.ultimatefatburner.com\/ufb-blog\/supplement-ad-claim-of-the-month-high-orac\/\">ORAC is an in-vitro (benchtop) test<\/a>, and may not accurately predict what happens inside the body.<\/p>\n<p>In addition, there&#8217;s no consensus on what an &#8220;optimal&#8221; ORAC intake is, nor the best way to achieve it. Is a single serving of a high-ORAC supplement the equivalent of 5\u20139 servings of more ordinary vegetables and fruits? Is consuming the equivalent of\u2014say\u201415000 units &#8220;better&#8221; than consuming 10,000 units?<\/p>\n<p>No one knows&#8230; which is why ORAC <a href=\"http:\/\/web.archive.org\/web\/20130306073042\/http:\/\/www.naturalproductsinsider.com:80\/articles\/2010\/05\/antioxidants-are-pro-sales.aspx\" target=\"_blank\" rel=\"noopener\">is still more of a marketing term, than an informative one for consumers<\/a>.<\/p>\n<p>Secondly, <em>amounts<\/em> matter.<\/p>\n<p>For example, the recommended dose for Maqui Superberry is 2 tbsp. (1 fl. oz.) per day. And since it&#8217;s on the pricey side (I paid $29.99 US for a 16 oz. bottle at Vitamin Shoppe), an ounce is all most people will realistically consume. However, most people drinking pomegranate juice or red wine will likely consume more: at least 4 fl. oz. at a time.<\/p>\n<p>Thus, they could consume at least as much\u2014if not more\u2014antioxidant polyphenols using standard servings of readily available supermarket products.<\/p>\n<p>So if you&#8217;re trying to boost your polyphenol intake, there are plenty of alternatives to maqui&#8230; at best, it&#8217;s a more concentrated source. Time&#8230; AND more research will tell whether maqui actually provides any unique health benefits.<\/p>\n<p>In the meantime, if you&#8217;re curious to try maqui, look for products&#8230;<\/p>\n<ul>\n<li>that are manufactured\/marketed by established companies with good reputations;<\/li>\n<li>that aren&#8217;t being sold by multi-level marketing (MLM) companies;<\/li>\n<li>that aren&#8217;t being &#8220;oversold&#8221; with over-the-top, unsupported claims. There is NO proof that maqui will help anyone lose weight, eliminate &#8220;toxins&#8221; from their bodies or prevent\/treat <em>any<\/em> disease.<\/li>\n<\/ul>\n<p>In North America, maqui is available in capsules, powder or juice form. Read labels carefully to make sure the products you&#8217;re considering are pure (or mostly pure) maqui (<a href=\"http:\/\/www.iherb.com\/Maqui\" target=\"_blank\" rel=\"noopener\">we recommend iHerb.com<\/a>\u2014and use the coupon code <strong>FAT259<\/strong> to receive $5 off your first order).<\/p>\n<p>In addition, be mindful of <a href=\"http:\/\/www.ultimatefatburner.com\/ufb-blog\/more-acai-berry-scammers-going-down\/\">the recent acai product scams<\/a>. If you&#8217;re buying online, carefully read any &#8220;Terms and Conditions&#8221; (usually a small link at the bottom of the product page) to make sure you&#8217;re <a href=\"http:\/\/www.ultimatefatburner.com\/7-day-free-trial-scam.html\">not unknowingly signing up for an &#8220;autoship&#8221; program<\/a>. If the retailer is offering any sort of free trial program, you can bet participating in it will enroll you in such a program.<\/p>\n<p>Finding a reputable brand is especially important because there are no standards in place for authenticating maqui products. This is a situation that invites &#8220;cheating,&#8221; aka &#8220;<a href=\"http:\/\/www.fda.gov\/downloads\/NewsEvents\/MeetingsConferencesWorkshops\/UCM163645.ppt#1\" target=\"_blank\" rel=\"noopener\">Economically Motivated Adulteration<\/a>.&#8221;<\/p>\n<p>The FDA considers superfruit juices and supplements to be &#8220;<a href=\"http:\/\/www.fda.gov\/downloads\/NewsEvents\/MeetingsConferencesWorkshops\/UCM163645.ppt#12\" target=\"_blank\" rel=\"noopener\">ripe for adulteration<\/a>,&#8221; as do <a href=\"http:\/\/www.tcjjp.org\/documents\/articles_and_presentations\/AOAC_TCJJP_Juice_Authenticity_presentation_Cole_9-17-09.pdf\" target=\"_blank\" rel=\"noopener\">industry trade groups like the Grocery Manufacturers Association.<\/a> <a href=\"http:\/\/www.ahpa.org\/portals\/0\/IA\/Bilberry\/07_0700_BilberryAdulteration_NutraWorld.pdf\" target=\"_blank\" rel=\"noopener\">Bilberry is just one example<\/a>&#8230; there are others.<\/p>\n<p>The bottom line is that maqui\u2014like acai, goji, mangosteen and other exotic &#8220;superfruits&#8221;\u2014is a healthy and nutritious food.<\/p>\n<p>But it&#8217;s certainly not the only way to &#8220;spike&#8221; your diet with antioxidant phytochemicals; nor is it clearly superior\u2014from a human health\/fitness perspective\u2014to more conventional (and less expensive) choices. And it certainly won&#8217;t detoxify your body, eliminate dangerous waste materials, or magically melt pounds of unsightly fat from your body.<\/p>\n<p>In the end, the research still tells us that it&#8217;s vegetables and fruits, NOT &#8220;superfruit&#8221; supplements, that offer the biggest health &#8220;bang for your buck.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>*The full botanical name is &#8220;<a href=\"http:\/\/www.ars-grin.gov\/cgi-bin\/npgs\/html\/taxon.pl?4201\" target=\"_blank\" rel=\"noopener\"><em>Aristotelia chilensis<\/em> (Molina) Stuntz<\/a>&#8221; &#8211; in honor of the botanists who originally named and described the plant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now you&#8217;ve undoubtedly seen a number of ads, &#8220;informational&#8221; articles and blog posts touting the amazing virtues of the maqui berry. According to &#8220;The University of Google,&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[113,5],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/posts\/394"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/posts\/394\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/posts\/394\/revisions\/1288"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/vitamins\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}