{"id":39,"date":"2013-01-16T17:52:21","date_gmt":"2013-01-16T17:52:21","guid":{"rendered":"http:\/\/video.ultimatefatburner.com\/?p=39"},"modified":"2014-05-15T19:17:43","modified_gmt":"2014-05-15T23:17:43","slug":"the-label-dressing-trick","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/video\/the-label-dressing-trick.html","title":{"rendered":"Dirty Rotten Tricks Video #4: The &#8220;Label Dressing&#8221; Trick"},"content":{"rendered":"<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"http:\/\/www.youtube.com\/embed\/h30a_a-Bqdk?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Here we are, 4 videos into the Dirty Rotten Tricks video series, and now we&#8217;re ready to talk about &#8220;label dressing.&#8221; It is, without a doubt, one of the most commonly used dirty tricks in the supplement retailer&#8217;s handbook.<\/p>\n<p>So what is label dressing exactly?<\/p>\n<p>Let&#8217;s address the first question&#8230;<\/p>\n<p>Label dressing is the unnecessary &#8220;spicing up&#8221; of a product&#8217;s label by adding a large number of impressive sounding ingredients to a product&#8217;s formula in a dosage far too small to have any effect.<\/p>\n<p>Why would a retailer do this?<\/p>\n<p>Well, first off, consumers are &#8220;wowed&#8221; by products that boast an impressive looking ingredients label. If you were to pick up two products, for instance, and one had 4 ingredients on the label, and the other had 40, which one would impress you more? Which one would give you the impression that it&#8217;s more complex, more thoroughly thought out, perhaps even more scientifically advanced?<\/p>\n<p>Very likely it&#8217;s the one with more ingredients.<\/p>\n<p>The other reason retailers do this is because it gives consumers the impression they are getting greater value for their money. When you&#8217;re getting more stuff, you&#8217;re getting more value, right?<\/p>\n<p>Not really.<\/p>\n<p>You may be getting more, but the reality is that<em><strong> most of these impressive looking ingredients are not going to do anything for you<\/strong><\/em>.<\/p>\n<p>Why?<\/p>\n<p>The medicinal plants, food compounds, and herbs typically found in weight loss supplements are much like pharmaceutical drugs; they need to be present in a potent enough dose to have any effect. Combine this unfortunate fact with the logistics of capsule size (most people can only tolerate a &#8220;00&#8221; sized capsule, which means there&#8217;s only a limited amount of ingredient which can be included in any product), and you&#8217;ve got a pretty good idea of the problems associated with products with huge ingredients labels.<\/p>\n<blockquote><p>There&#8217;s a reason why Advil (ibuprofen) is sold in 200 and 400 mg capsules; that&#8217;s the dosage shown to be effective for pain and inflammation relief. Suppose you bought a budget ibuprofen product that only contained 10 mg of active ingredient. How well do you think that would work at relieving your headache? Not too darn well, right?<\/p>\n<p>Well, with &#8220;label dressing&#8221; retailers are essentially doing just that; selling you on the benefits of ingredients that are not included at an optimal dose. Sneaky, huh?<\/p><\/blockquote>\n<p>Additionally, even the useless ingredients take up space: too much label dressing and there&#8217;s a greater likelihood that even the most helpful ingredients will not be included at a decent dosage.<\/p>\n<p>So bottom line?<\/p>\n<p>While it seems counter intuitive, huge, impressive looking labels are not necessarily representative of well thought out, value-focused products. More often than not, simpler products offer better value; the fewer ingredients in the product, the more likely they are included at useful dosages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here we are, 4 videos into the Dirty Rotten Tricks video series, and now we&#8217;re ready to talk about &#8220;label dressing.&#8221; It is, without a doubt, one of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/posts\/39"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":267,"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/posts\/39\/revisions\/267"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/video\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}