Walmart unveiled its new front-of-package logo earlier this month to help customers identify healthy food choices. The new green “Great For You” logo is currently being used only on store-label products & fresh fruits and veggies; but the company plans to make it available to other manufacturers whose products meet Walmart’s criteria.<\/p>\n
And – surprise, surprise –\u00a0those criteria are relatively\u00a0strict! It seems Walmart learned a thing or two from the last major\u00a0industry attempt at front-of-package labeling – the\u00a0ill-fated “Smart Choices<\/a>” system.\u00a0The list of products bearing the logo<\/a>\u00a0is limited to whole grains, whole grain products (bread, whole wheat pasta, non-sugary, high-fiber cereals), legumes, whole nuts, low fat\/non-fat dairy products, fresh\/no-salt-added canned\u00a0veggies, fresh\/canned\/dried\u00a0fruits, 100% fruit juices, eggs, olive\/canola oils, and low-fat canned chicken\/tuna.<\/p>\n Sure, I have a\u00a0some quibbles with the list: I’ve never been a big fan of canned veggies or fruits (frozen veg\/fruits are better); and even 100% fruit juices pack a lot of sugar. Nonetheless, it’s a pretty decent list, overall.<\/p>\n FWIW, I also have a quibble with the logo itself. It does a good (enough) job of IDing good choices, but it’s silent on the not-so-good ones. But perhaps this is a bit much to ask from an industry-led, voluntary effort – if Walmart developed a companion, red “Sucks For You” label, they’d have to stick it on\u00a0the majority\u00a0of the products in the grocery section… which\u00a0probably wouldn’t\u00a0be good for business.<\/p>\n So the “Great For You” label system isn’t perfect… but it’s certainly better than nothing! Overall, Walmart has done a decent job of identifying the best choices to be found in the grocery section aisles. Hopefully, its customers will find it useful.<\/p>\n","protected":false},"excerpt":{"rendered":" Walmart unveiled its new front-of-package logo earlier this month to help customers identify healthy food choices. The new green “Great For You” logo is currently being used only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,28],"tags":[1200],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/5879"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=5879"}],"version-history":[{"count":3,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/5879\/revisions"}],"predecessor-version":[{"id":9471,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/5879\/revisions\/9471"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=5879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=5879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=5879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}