{"id":527,"date":"2008-12-05T03:53:08","date_gmt":"2008-12-05T01:53:08","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=527"},"modified":"2015-02-12T21:13:46","modified_gmt":"2015-02-13T02:13:46","slug":"write-letters","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/write-letters\/","title":{"rendered":"I Write Letters"},"content":{"rendered":"<p>I was perusing the L\u00c4RABAR website today, as part of a review I&#8217;m writing for the <a href=\"http:\/\/www.ultimatefatburner.com\/functional-foods\/\" target=\"_blank\">Functional Food<\/a> section.\u00a0 They&#8217;re high quality, high fiber, whole food energy bars that taste pretty good, so I&#8217;m giving them a nice write up, for the most part.\u00a0 But &#8211; like so many health\/fitness-oriented supplement companies &#8211; they make specific claims for their products that they don&#8217;t back up with any hard data.\u00a0 So, just for the hell of it, I sent off the following e-mail:<\/p>\n<blockquote><p>As a former Food Science major and current consultant\/author on foods\/nutrition, I am curious about the following statement that appears on your web site:<\/p>\n<p>&#8220;The essential enzymes, which are necessary for the digestion and utilization of nutrients, remain completely intact in their most natural, powerful state.&#8221;<\/p>\n<p>This, of course, implies that Larabars a) contain significant amounts of digestive enzymes (i.e., carbohydrases, proteases, lipases); and b) these enzymes actually enhance the digestion and utilization of the macronutrients present in the bar.<\/p>\n<p>Do you have any supporting research? I would be very interested to know the activities that have been measured for the various digestive enzymes per bar (any one flavor will do); as well as any data that demonstrates that the measured enzymes are a) present in sufficient amounts to significantly affect digestion of the macronutrients in the bar; and b) active under the conditions present in the stomach and intestines.<\/p>\n<p>Kind Regards,<\/p>\n<p>Elissa Pratt-Lowe<\/p><\/blockquote>\n<p>I&#8217;m genuinely curious to see a) if I get a response at all; and b) what it will be.  Personally, I think it&#8217;s soft-focus marketing hype, but I&#8217;m willing to entertain the idea that I could be wrong.  Enzymes are quite identifiable, after all, and their activities are measureable.  And now that General Mills owns the company, it&#8217;s not like they don&#8217;t have the resources available to do the appropriate tests.  So we&#8217;ll see.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was perusing the L\u00c4RABAR website today, as part of a review I&#8217;m writing for the Functional Food section.\u00a0 They&#8217;re high quality, high fiber, whole food energy bars [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,13,28],"tags":[518,997,1368],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/527"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":1,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":8220,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/527\/revisions\/8220"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}