{"id":5243,"date":"2011-08-14T06:08:58","date_gmt":"2011-08-14T04:08:58","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=5243"},"modified":"2015-02-14T17:35:31","modified_gmt":"2015-02-14T22:35:31","slug":"kelloggs-confusion","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/kelloggs-confusion\/","title":{"rendered":"Kellogg’s Causes Confusion"},"content":{"rendered":"

Dr. Yoni Freedhoff of “Weighty Matters<\/a>” flagged this mendacious “advertorial” from Kellogg’s on the UK version of\u00a0WebMD.<\/a><\/p>\n

Wow. Just wow. Although it purports to tell the “truth” about sugars, it conveniently<\/em> blurs the distinction between “sugars” and “added<\/strong> sugars.” As such, they make it sound as if chowing down on\u00a0sugar-sweetened, ready-to-eat\u00a0children’s\u00a0cereals\u00a0is one of the healthiest things a kid could possibly do.<\/p>\n

Ok, let’s play a little numbers game! As Kellogg’s conveniently notes, the so-called “Guideline Daily Amount” for a kid is 85g of “sugar.” But that’s total<\/strong> sugars<\/a>…\u00a0including the\u00a0naturally-occurring sugars in fruits, vegetables and dairy products;\u00a0in addition to\u00a0the amounts of sugars added to processed foods (like bread, catsup, sweetened yogurt and – of course – breakfast cereals). So let’s create a hypothetical kid, who eats a relatively healthy diet containing milk, veggies, whole grain products and fruit. Over the course of the day,\u00a0s\/he consumes the following:<\/p>\n