{"id":5025,"date":"2011-06-30T06:39:19","date_gmt":"2011-06-30T04:39:19","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=5025"},"modified":"2011-06-30T06:39:19","modified_gmt":"2011-06-30T04:39:19","slug":"food-safety-ads-plain-weird","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/food-safety-ads-plain-weird\/","title":{"rendered":"New Food Safety Ads are Just Plain Weird"},"content":{"rendered":"<p>Back in my college daze, I took a medical school class on the investigation and identification of food and water-borne illnesses, in addition to my basic coursework on food microbiology.<\/p>\n<p>&#8220;Food and water-borne illness&#8221; is just a nice way of writing &#8220;food poisoning,&#8221; doncha know. And while studying it wasn&#8217;t as nasty as experiencing it, suffice it to say, learning about often violent &#8211; and even deadly &#8211; illness wasn&#8217;t pleasant. I learned my lessons well, however&#8230; I have yet to succumb to a bout of food poisoning in the 2+ decades since I finished grad school.<\/p>\n<p>Given my background, I was happy to learn that the powers-that-be are devoting more energy &#8211; and money &#8211; to food safety.\u00a0 In addition to\u00a0<a href=\"http:\/\/www.ift.org\/food-technology\/newsletters\/ift-weekly-newsletter\/2011\/june\/062911.aspx#research3\" target=\"_blank\" rel=\"noopener\">doling out much-needed $$$ for research on ways to prevent\/control microbial contamination<\/a>, the US government is <a href=\"http:\/\/www.foodsafetynews.com\/2011\/06\/govnt-rolls-out-new-food-safety-ads\/\" target=\"_blank\" rel=\"noopener\">creating ads for consumers\u00a0to highlight safe food preparation\u00a0practices<\/a>.<\/p>\n<p><!--more--><\/p>\n<blockquote><p>Clean, separate, cook and chill. Those four words are the main message of the government&#8217;s new ad campaign to raise consumer awareness of safe cooking techniques.<\/p>\n<p>Agricultural Secretary Tom Vilsack and Department of Health and Human Services&#8217; Secretary Kathleen Sebelius on Tuesday announced the launch of &#8220;Food Safe Families,&#8221; a multimedia initiative that will use videos, print ads and a website to teach people about the risks of food poisoning and how they can reduce those risks by handling food properly at home.<\/p>\n<p>The campaign is a collaborative effort between the U.S. Department of Agriculture&#8217;s Food Safety Inspection Service (FSIS), the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), in cooperation with the Ad Council.<\/p><\/blockquote>\n<p>That&#8217;s the good news. There are a lot of folks out there who don&#8217;t know the basics about food sanitation and hygiene. The not-so-good news is the ads themselves&#8230; they&#8217;re just plain weird.<\/p>\n<p style=\"text-align: center\">[youtube:http:\/\/www.youtube.com\/watch?v=Sb29Zexh_Vo]<\/p>\n<p style=\"text-align: center\">[youtube:http:\/\/www.youtube.com\/watch?v=PEbt_r4pKRA]<\/p>\n<p style=\"text-align: center\">[youtube:http:\/\/www.youtube.com\/watch?v=8yeVdiATCGY]<\/p>\n<p style=\"text-align: center\">[youtube:http:\/\/www.youtube.com\/watch?v=Mr2ySNl85vg]<\/p>\n<p style=\"text-align: left\">They&#8217;re supposed to be &#8220;lighthearted,&#8221; and I guess they kinda are, but they don&#8217;t really make their points very well, IMHO. How effective they are remains to be seen, but I&#8217;m not real hopeful.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in my college daze, I took a medical school class on the investigation and identification of food and water-borne illnesses, in addition to my basic coursework on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,17,19,28],"tags":[696,697],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/5025"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=5025"}],"version-history":[{"count":0,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/5025\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=5025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=5025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=5025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}