{"id":4289,"date":"2010-12-14T04:20:09","date_gmt":"2010-12-14T02:20:09","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=4289"},"modified":"2015-03-09T11:58:27","modified_gmt":"2015-03-09T15:58:27","slug":"ftc-rexallsundown-naturesmart-dha-deception","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/ftc-rexallsundown-naturesmart-dha-deception\/","title":{"rendered":"FTC Goes After Rexall-Sundown &amp; NatureSmart Over DHA Deception"},"content":{"rendered":"<p>This is yet another case <a href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2010\/12\/ftc-settlement-prohibits-marketers-childrens-vitamins-making\" target=\"_blank\" rel=\"noopener\">where front-of-package labeling was used to deceive consumers<\/a>.<\/p>\n<blockquote><p>The FTC charged NBTY, Inc. and two subsidiaries, NatureSmart LLC and Rexall Sundown, Inc., with making deceptive claims about the amount of DHA \u2013 an Omega-3 fatty acid \u2013 used in their line of Disney- and Marvel Heroes-licensed children\u2019s multivitamin gummies and tablets. The companies also made unsupported claims that a daily serving of the products promotes healthy brain and eye development in children, according to the FTC administrative complaint.<\/p>\n<p>Sold by major retailers such as CVS Pharmacy, Wal-Mart, Target, Walgreens, Kroger, Kmart, Meijer, and Rite Aid, as well as online, the multivitamins featured characters such as the Disney Princesses, Winnie the Pooh, Finding Nemo, and Spider-Man. Product packaging and print ads promoting the vitamins had bold graphics highlighting that the products contained DHA, but in reality, the products allegedly had only a trace amount of DHA. While the vitamins\u2019 packaging touted the purported health benefits of 100 milligrams of DHA, a daily serving of the Disney and Marvel multivitamins for children ages four years and older contained only one thousandth of that amount (0.1 mg or 100 mcg), according to the FTC\u2019s complaint.<\/p>\n<p>The FTC alleged that the packaging and ads for the Disney and Marvel multivitamins misrepresented that they contained a significant amount of DHA, and that NBTY, NatureSmart, and Rexall Sundown made unsubstantiated claims that the amount of DHA provided by the multivitamins promotes healthy brain and eye development in children.<\/p><\/blockquote>\n<p>Wow&#8230; talk about &#8220;label decoration.&#8221; It&#8217;s tough to\u00a0believe that a major manufacturer would pull something this bogus, but there it is.<\/p>\n<p>Just goes to show you: it <em>always<\/em> pays to read the fine print, even on the labels of mainstream drugstore products like these.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is yet another case where front-of-package labeling was used to deceive consumers. The FTC charged NBTY, Inc. and two subsidiaries, NatureSmart LLC and Rexall Sundown, Inc., with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,15,17,27,28],"tags":[1136],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/4289"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=4289"}],"version-history":[{"count":2,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/4289\/revisions"}],"predecessor-version":[{"id":10025,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/4289\/revisions\/10025"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=4289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=4289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=4289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}