{"id":3940,"date":"2010-09-04T03:17:45","date_gmt":"2010-09-04T01:17:45","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=3940"},"modified":"2015-02-15T09:31:11","modified_gmt":"2015-02-15T14:31:11","slug":"baby-carrots-extreme","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/baby-carrots-extreme\/","title":{"rendered":"Baby. Carrots. Extreme."},"content":{"rendered":"<p>This is a screech&#8230; <a href=\"http:\/\/www.nbcnews.com\/id\/38972945\/ns\/business-consumer_news\" target=\"_blank\" rel=\"noopener\">from the AP<\/a>:<\/p>\n<blockquote><p>NEW YORK \u2014 Baby carrot farmers are launching a campaign that pitches the little, orange, crunchy snacks as daring, fun and naughty \u2014 just like junk food.<\/p>\n<p>A group of 50 producers hopes the &#8216;Eat &#8216;Em Like Junk Food&#8217; effort starting next week will double the $1 billion market in two or three years.<\/p>\n<p>The goal is to get people to think of baby carrots as a brand they can get excited about \u2014 not just a plain, old vegetable. A website, <a href=\"http:\/\/www.babycarrots.com\" target=\"_blank\" rel=\"noopener\">www.babycarrots.com<\/a>, features metal music and deep male voices chanting &#8220;Baby. Carrots. Extreme.&#8221; On social networking site Twitter, the campaign&#8217;s account suggests people eat them &#8220;like there&#8217;s no tomorrow (maybe there won&#8217;t be&#8230;)&#8221;<\/p>\n<p>..&#8221;This campaign is about turning baby carrots into a brand,&#8221; said Jeff Dunn, CEO of Bolthouse Farms, the nation&#8217;s top baby carrot producer with 50 percent of the market, and the most to gain if the market grows. &#8220;We think ultimately long-term here we&#8217;re going to turn it into a very vital brand in the mind of consumers.&#8221;<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.babycarrots.com\/\" target=\"_blank\" rel=\"noopener\">You have got to see the website<\/a>\u00a0(be sure to play the YouTube promo for the &#8220;Xtreme Crunch Cart&#8221; game)&#8230; Hilarious!<\/p>\n<p>FWIW, though, I actually hope it works. Heck, I like baby carrots myself, so I couldn&#8217;t think of a better candidate for the attempt. If this campaign can make carrots &#8220;cool,&#8221; so much the better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a screech&#8230; from the AP: NEW YORK \u2014 Baby carrot farmers are launching a campaign that pitches the little, orange, crunchy snacks as daring, fun and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,28],"tags":[1497,1725],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3940"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=3940"}],"version-history":[{"count":1,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3940\/revisions"}],"predecessor-version":[{"id":9165,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3940\/revisions\/9165"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=3940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=3940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=3940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}