{"id":3899,"date":"2010-08-31T03:35:03","date_gmt":"2010-08-31T01:35:03","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=3899"},"modified":"2015-12-07T11:50:45","modified_gmt":"2015-12-07T16:50:45","slug":"a-candwich-to-go","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/a-candwich-to-go\/","title":{"rendered":"A Candwich to Go"},"content":{"rendered":"

My degrees are in Food Science, but I’m rather glad that I ended up in research vs.\u00a0an industry job (like most of my fellow grads).\u00a0As fascinating and fulfilling as studying food tech was,\u00a0the prospect of\u00a0spending my\u00a0life\u00a0making junk\/snack\/convenience foods\u00a0had zero\u00a0appeal.\u00a0Even then, I\u00a0was too much of a “foodie” to\u00a0enjoy\u00a0product development.\u00a0Novelty drives the market, so no product idea is too far out… unless it doesn’t sell well, like, for example, Heinz’s ill-fated “Funky Fries.”<\/a>\u00a0Who cares if a product is a nutritional disaster? If it’s technically feasible, it’s worth trying.<\/p>\n

Which brings me to something I saw today on Slashfood.com<\/a>. The post linked to a New York Times article about an investment fraud indictment by the SEC<\/a>. The accused money manager, Travis Wright, apparently\u00a0diverted his clients’\u00a0funds into several… odd business investments – including, believe it\u00a0or not,\u00a0the “Candwich.”<\/p>\n

<\/p>\n

A lawsuit by the federal Securities and Exchange Commission says that Mr. Wright promised returns of up to 24 percent on real estate investments, but that he put the money instead into Candwich development and other equally untried ideas.<\/p>\n

Along with sales of canned sandwiches \u2014 Pepperoni Pizza Pocket and French Toast in a can were planned \u2014 Mr. Wright\u2019s companies, under the banner of Waterford Funding, also invested in a company selling rose petals printed with greeting card sentiments and another selling watches over the Internet.<\/p><\/blockquote>\n

“Candwich” canned sandwiches?\u00a0I have to admit, I did a double take on that one. Yeah, I saw the photos of the sandwiches-in-soda cans on Slashfood, but I thought it was a joke.<\/p>\n

It isn’t.<\/p>\n

According to the soon-to-be manufacturer…<\/p>\n

\n
  • Candwich is the perfect product for people on the go such as students, construction workers, soccer moms and outdoor enthusiasts.<\/li>\n
  • Unique packaging offers convenience and protection while backpacking, camping, biking and other activities.<\/li>\n<\/blockquote>\n

    They’d be perfect for the zombie apocalypse, too, I imagine. \ud83d\ude09<\/p>\n

    Conceptually, there’s a level at which it kinda makes sense, but – based on my kids’ reactions (which were, respectively,\u00a0“Ewwwwwww!!!” and “What the hell?!”) – I have a sneaking suspicion that Candwiches will\u00a0end up like “Funky Fries” – which failed because “…consumers found no cord [sic<\/em>]\u00a0of familiarity with it.”\u00a0That sounds about right. Mentally, I associate “sandwich” with “fresh;” and soda cans with liquids – not dry solids.\u00a0I suppose the manufacturer sees the sheer novelty of it as a selling point, but from where I sit, it’s\u00a0just a little too odd\u00a0– and\u00a0peanut-butter and jelly\u00a0certainly isn’t compelling enough to make me overcome my hesitation.\u00a0\u00a0Thus, it comes off more as a gimmick than a product that\u00a0might actually\u00a0fill a niche.<\/p>\n

    But that’s the world of food product development for you. Just because the world doesn’t need canned sandwiches is no reason not to produce them… unfortunately.<\/p>\n","protected":false},"excerpt":{"rendered":"

    My degrees are in Food Science, but I’m rather glad that I ended up in research vs.\u00a0an industry job (like most of my fellow grads).\u00a0As fascinating and fulfilling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,28],"tags":[701],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3899"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=3899"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3899\/revisions"}],"predecessor-version":[{"id":10275,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3899\/revisions\/10275"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=3899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=3899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=3899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}