Yesterday, I noted PepsiCo’s pledge to eliminate sales of sugary soft drinks in primary and secondary schools across the world by 2012. Today, yet another mega-food conglomerate stepped up to the plate… sorta.<\/p>\n
Kraft Foods Plans to Reduce Sodium in North American Products an Average of 10 Percent by 2012\u00a0<\/strong><\/p>\n
More Than 10 Million Pounds of Salt to be Eliminated<\/strong><\/p>\n
NORTHFIELD, Ill., March 17, 2010 \/PRNewswire via COMTEX\/ — Kraft Foods Inc. (NYSE: KFT) announced today plans to reduce sodium by an average of 10 percent across its North American portfolio over the next two years. This amounts to the elimination of more than 10 million pounds — or more than 750 million teaspoons — of salt from some of North America’s most popular foods.<\/p>\n
“We are reducing sodium because it’s good for consumers, and, if done properly, it’s good for business,” said Rhonda Jordan, President, Health & Wellness, Kraft Foods. “A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions.”<\/p><\/blockquote>\n
Ummm… yay… I guess… although 10% isn’t exactly a huge drop, from a health perspective. For example, an Oscar Mayer turkey frank (one of the “healthy,” lower fat alternatives), contains a\u00a0hefty 510mg of sodium – 1\/5th of the recommended maximum daily intake. A 10% reduction brings this down to 459mg – which is still pretty high.<\/p>\n
But still… as noted yesterday, every little bit helps, I guess.\u00a0 Baby steps in the right direction are better than none.<\/p>\n","protected":false},"excerpt":{"rendered":"
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