{"id":32,"date":"2006-05-23T18:06:00","date_gmt":"2006-05-23T16:06:00","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/wordpress\/3000000-in-penalties-for-supplement-retailers\/"},"modified":"2015-03-09T17:18:32","modified_gmt":"2015-03-09T21:18:32","slug":"3000000-in-penalties-for-supplement-retailers","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/3000000-in-penalties-for-supplement-retailers\/","title":{"rendered":"$3,000,000 In Penalties For Supplement Retailers!"},"content":{"rendered":"<p><span style=\"font-family:arial\">If you&#8217;ve visited this blog before, you&#8217;ll know I often write about supplement retailers who engage in deceptive marketing practices, and their ongoing battles with the U.S. FTC (Federal Trade Commission). Well, here&#8217;s another incidence of the &#8220;good guys&#8221; winning&#8230;<\/span><br \/><span style=\"font-family:arial\"><\/span><br \/><span style=\"font-family:arial\">Recently, the marketers of several weight loss products have agreed to pay $3 million in penalties and to &#8220;refrain from making  unsubstantiated claims or misrepresenting studies in the future.&#8221; The companies include Basic Research, LLC; A.G., Waterhouse, LLC; Klein Becker USA, LLC; NutraSport, LLC; Sovage, Dermalogic Laboratories, LLC, and BAN LLC. Three individuals were also involved &#8212; Dennis Gay, Daniel Mowrey and Mitchell Friedlander.<\/span><br \/><span style=\"font-family:arial\"><\/span><br \/><span style=\"font-family:arial\">Products deceptively promoted include the transdermal &#8220;cutting gels&#8221; Tummy Flattening Gel, Cutting Gel, and Dermalin AG (<\/span><a href=\"http:\/\/www.ultimatefatburner.com\/dermalin-cutting-gel-review.html\"><span style=\"font-family:arial\">you can read a full review of these gels on UltimateFatBurner.com<\/span><\/a><span style=\"font-family:arial\">). Fat burners Leptoprin and Anorex were also under the gun, as was PediaLean, the fat burner for overweight children.   <\/span><br \/><span style=\"font-family:arial\"><\/span><br \/><span style=\"font-family:arial\">In a nutshell, the FTC indicated these retailers had nothing on which to base their claims. From the FTC press release&#8230;<\/span><br \/><span style=\"font-family:arial\"><\/span><br \/><span style=\"font-family:arial\">&#8220;The FTC alleged the marketers lacked a reasonable basis to back up these claims. In addition, the FTC alleged the ads falsely claimed that clinical testing proved those claims for four of the challenged products and misrepresented their spokesperson as a medical doctor.&#8221;<\/span><br \/><span style=\"font-family:arial\"><\/span><br \/><span style=\"font-family:arial\">You can review the full FTC press release here&#8230;<\/span><br \/><span style=\"font-family:arial\"><\/span><br \/><a href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2006\/05\/major-weight-loss-marketers-pay-3-million\" target=\"_blank\" rel=\"noopener\"><span style=\"font-family:arial\">http:\/\/www.ftc.gov\/opa\/2006\/05\/basicresearch.htm<\/span><\/a><br \/><span style=\"font-family:arial\"><\/span><br \/><span style=\"font-family:arial\">What&#8217;s the morale of the story?<\/span><br \/><span style=\"font-family:arial\"><\/span><br \/><span style=\"font-family:arial\">As usual, if a product claims sound too good to be true, you can bet they are. An unfortunate number of supplement retailers are more interested in generating revenue than providing real solutions for their clients. And they&#8217;ll stop at nothing to market their products.<\/span><br \/><span style=\"font-family:arial\"><\/span><br \/><span style=\"font-family:arial\">Buyer beware!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve visited this blog before, you&#8217;ll know I often write about supplement retailers who engage in deceptive marketing practices, and their ongoing battles with the U.S. FTC [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/32"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":2,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":10048,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/32\/revisions\/10048"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}