{"id":3058,"date":"2009-12-21T05:01:58","date_gmt":"2009-12-21T03:01:58","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=3058"},"modified":"2015-12-07T11:50:49","modified_gmt":"2015-12-07T16:50:49","slug":"general-mills-cut-sugar-cereals-marketed-children","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/general-mills-cut-sugar-cereals-marketed-children\/","title":{"rendered":"General Mills to Cut Sugar in Cereals Marketed to Children"},"content":{"rendered":"

Thinking of General Mills always brings this bit of satire from the Onion to mind<\/a>…<\/p>\n

Surgeon General Mills Recommends Three To Five Servings Of Froot Per Day
\n<\/strong>December 4, 2002 | Issue 38\u202245<\/p>\n

WASHINGTON, DC\u2014In a report submitted Monday to the Department of Health and Human Services, Surgeon General James Mills recommended that Americans consume three to five servings of froot per day. “A crunchier, more berrilicious cousin of the fruit family, froot is vital to proper digestion and breakfast fun,” Surgeon General Mills said. “Whether you’re eating it straight off the vine or, ideally, in its processed ‘loop’ form, Americans should be sure to get plenty of froot.”<\/p><\/blockquote>\n

Yeah, I know – Kellogg’s makes Froot Loops, not General Mills – but it was still funny.\u00a0 It was\u00a0a reminder of just how pervasive the major cereal companies (and their products) are, not to mention how phony that “froot” in fruit-flavored, sugary cereals really is.<\/p>\n

But cereal makers have been under fire lately, and General Mills is feeling the heat<\/a>.\u00a0 In a recent statement, the company pledged to reduce the sugar in cereals advertised to children to “single digit levels.”<\/a><\/p>\n

General Mills announced today a public commitment to reduce sugar in cereals advertised to children to single-digit grams of sugar per serving.\u00a0 The initiative is in place and progress has been made, the company said, \u201cwith further reductions to continue until single-digit levels are reached on all cereals advertised to children.\u201d<\/p>\n

…To ensure the cereals continue to taste great, reductions will continue in a series of smaller steps.\u00a0 \u201cMaintaining great taste while continuing to reduce sugar is a challenge,\u201d noted Harmening.\u00a0 \u201cIt requires technology, time and investment.\u00a0 But we\u2019re doing it.\u00a0 We are committed to reaching single-digit levels.\u201d<\/p>\n

\u201cGeneral Mills strives to be the health leader in every category in which we compete,\u201d said Harmening, \u201cBig G is going to continue to lead in cereal as well.\u201d<\/p><\/blockquote>\n

Of course, there’s\u00a0a catch: the company didn’t commit to a specific time line.\u00a0 Still, I’m willing to take “Big G” at its word – for now – and say it’s a step in the right direction.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thinking of General Mills always brings this bit of satire from the Onion to mind… Surgeon General Mills Recommends Three To Five Servings Of Froot Per Day December […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,13,28],"tags":[1848,366,369,683],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3058"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=3058"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3058\/revisions"}],"predecessor-version":[{"id":10293,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/3058\/revisions\/10293"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=3058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=3058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=3058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}