{"id":2947,"date":"2009-11-22T06:34:47","date_gmt":"2009-11-22T04:34:47","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=2947"},"modified":"2015-02-15T00:34:21","modified_gmt":"2015-02-15T05:34:21","slug":"raising-hand-chocolate-milk","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/raising-hand-chocolate-milk\/","title":{"rendered":"I’m Not Raising My Hand for Chocolate Milk"},"content":{"rendered":"

This\u00a0LA Times article\u00a0describes\u00a0what\u00a0happens when your kids are raised to prefer sweetened foods.<\/a><\/p>\n

Reporting from Chicago – The dairy industry recently rolled out an expensive media campaign in praise of chocolate milk, a classic school lunch drink that’s under assault for its sugar content. As trade groups spend upward of $1 million to defend the drink, three fifth-graders have come to its rescue.<\/p>\n

A year after the school district in Barrington, Ill., banned flavored milk from its elementary- and middle-school lunch menus, students persuaded administrators to give it another chance.<\/p>\n

“Kids weren’t drinking the white milk,” said Haley Morris, 10. “It’s better to have the chocolate milk than nothing.”<\/p>\n

…National health organizations agree that milk, whatever its flavor, has benefits for young bodies. Bone density peaks during adolescence, and calcium is vital to bone strength. Milk offers calcium, Vitamin D and a host of other nutrients. Children need about 32 ounces of milk daily just to get the recommended allotment of Vitamin D, Greer said.<\/p>\n

Milk processors argue that children might not receive those benefits if chocolate milk is taken away. “There is a huge concern that if kids don’t care for [the taste of plain milk], they won’t actually drink it,” said Vivien Godfrey, the milk trade group’s chief executive.<\/p><\/blockquote>\n

If they won’t drink even a neutral-tasting beverage like milk without added sugar, there’s a problem.<\/p>\n

According to the article, it’s a dilemma for the schools, as\u00a0the kids are shunning\u00a0plain milk in favor\u00a0of juice and Gatorade brought from home.\u00a0 But rather than devote resources to solving the problem (such as working with parents to limit\u00a0these drinks\u00a0at home and doing more intensive nutrition instruction), the pressure’s on\u00a0for administrators to\u00a0grab their ankles.<\/p>\n

And the industry’s “milking” the situation for all it’s worth, with its new “Raise Your Hand for Chocolate Milk<\/a>” campaign.<\/p>\n

[youtube:http:\/\/www.youtube.com\/watch?v=RjKFlusW-Xc]<\/p>\n

Well, I’m\u00a0a mother too!\u00a0 And – yes – my kids liked chocolate milk… but they had no problem with drinking the regular stuff, either.\u00a0 They weren’t so addicted to sweet drinks (or sweets in general) that this sort of thing ever became an issue.\u00a0 If it had, then there would have been some serious changes at Chez Lowe.<\/p>\n

That’s what a parent is SUPPOSED to do – not shrug his\/her shoulders and stock up on Nesquik.\u00a0 There are also\u00a0other ways to provide calcium and vitamin D, so it’s not like\u00a0parents are forced to make\u00a0a choice between chocolate milk and nothing.<\/p>\n

Obesity is at an all-time high… and the above is just one more example of how we’re handicapping the next generation.\u00a0 I see the results on\u00a0the forums I mod\u00a0– even people who weren’t fat as kids (thanks to sports and other physical activity) often end up being overweight\/obese adults, thanks to the food habits formed in childhood.\u00a0 Helping people learn to break the hold that sugar has on their psyches is no easy task.\u00a0<\/p>\n

Needless to state, it’s time for administrators and parents to grow some spines, and throttle some of the sugar back.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

This\u00a0LA Times article\u00a0describes\u00a0what\u00a0happens when your kids are raised to prefer sweetened foods. Reporting from Chicago – The dairy industry recently rolled out an expensive media campaign in praise […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,14,24,28],"tags":[293,1848,373,991,1035,1115,1863,1557,1560,1733],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2947"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=2947"}],"version-history":[{"count":1,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2947\/revisions"}],"predecessor-version":[{"id":8797,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2947\/revisions\/8797"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=2947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=2947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=2947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}