{"id":2865,"date":"2009-11-10T03:07:51","date_gmt":"2009-11-10T01:07:51","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=2865"},"modified":"2015-02-15T00:35:59","modified_gmt":"2015-02-15T05:35:59","slug":"piling-on-kellogg","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/piling-on-kellogg\/","title":{"rendered":"Piling on Kellogg"},"content":{"rendered":"

Paul posted a rant about Kellogg’s Froot Loops and Apple Jacks<\/a> last week, so I figured I’d pile on too… Can’t let\u00a0him have all the fun, after all.\u00a0 According to a recent press release:<\/p>\n

\n

Kellogg Company Discontinues Immunity Statements On Rice Krispies Cereals<\/strong><\/p>\n

BATTLE CREEK, Mich., Nov. 4 \/PRNewswire-FirstCall\/ — Kellogg Company today announced its decision to discontinue the immunity statements on Kellogg’s Rice Krispies cereals.<\/p>\n

Last year, Kellogg Company started the development of adding antioxidants to Rice Krispies cereals. This is one way the Company responded to parents indicating their desire for more positive nutrition in kids’ cereal.<\/p>\n

While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the Company decided to make this change. The communication will be on pack for the next few months as packaging flows through store shelves. We will, however, continue to provide the increased amounts of vitamins A, B, C and E (25% Daily Value) that the cereal offers.<\/p>\n

We will continue to respond to the desire for improved nutrition, and we are committed to communicating the importance of nutrition to our consumers.<\/p><\/blockquote>\n

Why are they doing this now?<\/p>\n

Maybe it’s because\u00a0San Francisco City Attorney, Dennis Herrera, happens to have\u00a0Kellogg in his gun sights.\u00a0 According to the SF Chronicle<\/a>:<\/p>\n

Herrera recently wrote to the president and CEO of Kellogg’s to demand substantiation for the claim on boxes of Cocoa Krispies that the cereal “now helps support your child’s immunity.” The cereal has begun showing up on San Francisco grocery store shelves – just when parents are worried about protecting their children from the swine flu, Herrera points out in his letter.<\/p>\n

“I am concerned that the prominent use of the Immunity Claims to advertise a sugar-laden, chocolate cereal like Cocoa Krispies may mislead and deceive parents of young children,” he writes.<\/p>\n

Herrera’s spokesman, Matt Dorsey, said California’s unfair competition law allows city attorneys to demand the facts behind companies’ advertising claims. Dorsey said there’s no threat of legal action yet, but that the city attorney will decide what path to take after he gets a response from Kellogg’s.<\/p><\/blockquote>\n

Looks like Kellogg\u00a0made a\u00a0“Smart Choice<\/a>” (sorry, couldn’t resist!), and changed the claim to avoid a lawsuit – and the tons of bad PR that would\u00a0have gone\u00a0along with it.<\/p>\n

(h\/t Nutraingredients-USA.com<\/a>; \u00a0AttorneyatLaw.com)<\/p>\n","protected":false},"excerpt":{"rendered":"

Paul posted a rant about Kellogg’s Froot Loops and Apple Jacks last week, so I figured I’d pile on too… Can’t let\u00a0him have all the fun, after all.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,15,17,28],"tags":[146,264,391,793,913,976,1862,1399,1600],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2865"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=2865"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2865\/revisions"}],"predecessor-version":[{"id":8844,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2865\/revisions\/8844"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=2865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=2865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=2865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}