{"id":2619,"date":"2009-09-13T06:16:48","date_gmt":"2009-09-13T04:16:48","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=2619"},"modified":"2015-02-15T00:34:18","modified_gmt":"2015-02-15T05:34:18","slug":"what-do-they-mean-by-wholesome","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/what-do-they-mean-by-wholesome\/","title":{"rendered":"What Do They Mean By “Wholesome”?"},"content":{"rendered":"

Just like “natural<\/a>“, “wholesome” is\u00a0a marketing buzz word.\u00a0 It conveys the impression of “healthy”, but in a noncommittal sort of way.\u00a0 So it’s always worth reading the fine print, to make sure\u00a0an allegedly “wholesome” food product really merits the description.<\/p>\n

Like Kraft’s new, “wholesome” Lunchables, for example.<\/a><\/p>\n

But I invite you to scan the rest of the ingredients in the new Turkey + Cheddar Sub Sandwich Lunchables. Does it look “wholesome” to you? Kraft has managed to turn a simple turkey and cheese sandwich, something every caretaker able to buy a Lunchable ($3.49) can easily afford and quickly slap together to stick in a lunchbox, into a chemistry set. Just reading the list of ingredients — I stopped counting at 119 — is exhausting; perhaps they figure we’ll just give up.<\/p>\n

…But as for that lovely “spring water,” Kraft takes its time mentioning the artificially sweetened drink mix that comes with it. The touted 2 percent cheddar cheese turns out to be “2% milk reduced fat cheddar pasteurized prepared cheese product.” And about that “bread made with whole grain.” Would that be the white wheat bran that appears far down the list of the bread’s ingredients, long after the “enriched bleached wheat flour”?<\/p><\/blockquote>\n

The WaPo writer isn’t kidding about the ingredients.\u00a0 Here’s the list<\/a>.\u00a0 In addition to the deficiencies she mentions, I couldn’t help but notice that there’s only 11g of protein, vs. 32g of sugar (more than 1\/3 of the total cals).\u00a0 Ugh. \ud83d\ude41<\/p>\n

In this case, “wholesome” appears to mean “better than the original ‘Lunchables'” – but that’s not saying much.\u00a0 And considering what they charge for the damn things, you’ll be better off making your own school lunches for your kids.\u00a0 They’ll be better off for it, too.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just like “natural“, “wholesome” is\u00a0a marketing buzz word.\u00a0 It conveys the impression of “healthy”, but in a noncommittal sort of way.\u00a0 So it’s always worth reading the fine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,14,28],"tags":[369,830,1441,1789],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2619"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=2619"}],"version-history":[{"count":3,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2619\/revisions"}],"predecessor-version":[{"id":8786,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2619\/revisions\/8786"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=2619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=2619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=2619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}