{"id":2553,"date":"2009-08-24T05:35:24","date_gmt":"2009-08-24T03:35:24","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=2553"},"modified":"2015-02-15T00:37:06","modified_gmt":"2015-02-15T05:37:06","slug":"rice-krispies-boost-immunity","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/rice-krispies-boost-immunity\/","title":{"rendered":"Rice Krispies Boost Immunity?"},"content":{"rendered":"<p>Needless to state, I rarely stroll down\u00a0the cereal aisle at the supermarket&#8230; it&#8217;s been years since I&#8217;ve eaten anything more processed than\u00a0old\u00a0fashioned rolled oats.\u00a0 Roald Dahl neatly\u00a0summed up my opinion of most\u00a0ready-to-eat breakfast cereals in &#8220;Charlie and the Chocolate Factory&#8221;&#8230;<\/p>\n<blockquote><p>&#8220;Do you know what breakfast cereal is made of? It&#8217;s made of all those little curly wooden shavings you find in pencil sharpeners!<\/p><\/blockquote>\n<p>It&#8217;s only a slight exaggeration.\u00a0 As far as I&#8217;m concerned, most of &#8217;em are fortified junk food.\u00a0 So I&#8217;m definitely with the author of <a href=\"http:\/\/voices.washingtonpost.com\/checkup\/2009\/08\/is_that_right_rice_krispies_bo.html\" target=\"_blank\" rel=\"noopener\">this Washington Post article&#8230;<\/a><\/p>\n<blockquote><p>Kellogg&#8217;s has reformulated its <a href=\"http:\/\/www.ricekrispies.com\/\" target=\"_blank\" rel=\"noopener\">Rice Krispies<\/a> and <a href=\"http:\/\/www2.kelloggs.com\/Product\/ProductDetail.aspx?brand=207&amp;product=555&amp;cat=\" target=\"_blank\" rel=\"noopener\">Cocoa Krispies<\/a> cereals, fortifying them with vitamins A, C, and E and a bunch of B vitamins. The boxes and ads now tout that &#8220;each and every box&#8221; of Krispies has ingredients that &#8220;help support your child&#8217;s immunity.&#8221;<\/p>\n<p>&#8230;Rice Krispies aren&#8217;t the worst cereal in the world. They&#8217;re pretty low-calorie and less sugary than most. But to suggest to parents that feeding them to kids will help protect the little ones against disease &#8212; and that&#8217;s what they mean when they talk about &#8220;boosting immunity&#8221; &#8212; seems absurd.<\/p><\/blockquote>\n<p><!--more-->Indeed.\u00a0 <a href=\"http:\/\/www2.kelloggs.com\/Product\/ProductDetail.aspx?brand=207&amp;product=555&amp;cat=\" target=\"_blank\" rel=\"noopener\">Here&#8217;s the list of ingredients&#8230;<\/a><\/p>\n<blockquote><p>RICE, SUGAR, COCOA PROCESSED WITH ALKALI, SEMISWEET CHOCOLATE (SUGAR, CHOCOLATE, ANHYDROUS DEXTROSE), PARTIALLY HYDROGENATED VEGETABLE OIL (ONE OR MORE OF: COCONUT, SOYBEAN AND\/OR COTTONSEED), SALT, MALT FLAVORING, CALCIUM CARBONATE, HIGH FRUCTOSE CORN SYRUP, ARTIFICIAL FLAVOR, ASCORBIC ACID AND SODIUM ASCORBATE (VITAMIN C), IRON, ALPHA TOCOPHEROL ACETATE (VITAMIN E), NIACINAMIDE, ZINC OXIDE, VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), FOLIC ACID, BHT (PRESERVATIVE), VITAMIN D, VITAMIN B12. LESS THAN 0.5g TRANS FAT PER SERVING.<\/p><\/blockquote>\n<p>So it&#8217;s basically flavored white rice with sugar, and a few vites and minerals.\u00a0 Urrrgggh.\u00a0 But beyond the unappetizing nature, the immunity claim looks pretty bogus:\u00a0 the same thing could be said for any number of vitamin-fortified foods.\u00a0 BFD.<\/p>\n<p>So where&#8217;s the freakin&#8217; FDA when you need it?\u00a0 The agency&#8217;s so tight about qualified health claims for supps <a href=\"http:\/\/www.ultimatefatburner.com\/ufb-blog\/fda-sued-over-qualified-health-claims\/\" target=\"_blank\">that they&#8217;re actually being sued for it<\/a>. Kellogg&#8217;s should be held to the same standard &#8211; especially since children are the target market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Needless to state, I rarely stroll down\u00a0the cereal aisle at the supermarket&#8230; it&#8217;s been years since I&#8217;ve eaten anything more processed than\u00a0old\u00a0fashioned rolled oats.\u00a0 Roald Dahl neatly\u00a0summed up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,14,15,28],"tags":[391,647,913,976,1399],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2553"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=2553"}],"version-history":[{"count":3,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2553\/revisions"}],"predecessor-version":[{"id":8855,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2553\/revisions\/8855"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=2553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=2553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=2553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}