{"id":2377,"date":"2009-07-28T02:19:38","date_gmt":"2009-07-28T00:19:38","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=2377"},"modified":"2015-02-15T00:30:40","modified_gmt":"2015-02-15T05:30:40","slug":"knife-fork-lift","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/knife-fork-lift\/","title":{"rendered":"The Knife and Fork Lift\u2122"},"content":{"rendered":"<p><a href=\"http:\/\/latimesblogs.latimes.com\/booster_shots\/2009\/07\/when-we-ran-across-an-e-mail-about-a-new-weight-loss-product-we-thought-it-had-to-be-a-joke--a-knife-and-fork-that-weigh-one.html\" target=\"_blank\" rel=\"noopener\">No&#8230; it&#8217;s not a joke.<\/a><\/p>\n<blockquote><p>When we ran across an e-mail about a new weight loss product, we thought it had to be a joke &#8212; a knife and fork that weigh 1\u00bd pounds each, the better to make you eat more slowly? Seriously?<\/p>\n<p>This is quite serious, according to the <a href=\"http:\/\/www.knifeandforklift.com\/\" target=\"_blank\" rel=\"noopener\">Knife and Fork Lift&#8217;s<\/a> inventor, Tom Madden. &#8220;Everybody approaches it as a joke,&#8221; he said, &#8220;but when you think about it, it does require you to eat more slowly.&#8221; Eating more slowly, say health experts, allows the brain time to register feelings of satiety, resulting in eating less.<\/p>\n<p>The idea sprung from Madden&#8217;s own frustrating attempts, and those of his friends, at sticking with diets. &#8220;I&#8217;m always trying to lose a few pounds, and all the diets everyone has tried to my knowledge have failed. I thought, maybe I could make it more difficult to eat, and slow the process down.&#8221; Madden is the founder and chief executive of TransMedia Group, a Boca Raton, La.-based public relations firm.<\/p>\n<p>He came up with a knife and fork encased in a dumbbell-shaped handle, several times the weight of most knives and forks. But he didn&#8217;t think this could be the next big thing since the Snuggie when he sent an early version to a friend &#8212; who loved it. &#8220;He said it was the most unique, creative, imaginative present someone had sent him,&#8221; Madden said. &#8220;And I thought, let&#8217;s make some more of these.&#8221;<\/p><\/blockquote>\n<p>For what it&#8217;s worth, I&#8217;ve written about <a href=\"http:\/\/www.ultimatefatburner.com\/ufb-blog\/does-eating-too-quickly-contribute-to-obesity\/\" target=\"_blank\">the link\u00a0between eating quickly and obesity<\/a> before, so I can appreciate what Mr. Madden is trying to\u00a0accomplish here.\u00a0 But there&#8217;s no need to invest in&#8230;errr&#8230; creative (and somewhat pricey)\u00a0silverware, when &#8211; at least for most Westerners &#8211;\u00a0eating with a pair of chopsticks will\u00a0do much the same thing.<\/p>\n<p>I&#8217;ll give Mr. Madden points for ingenuity, however:\u00a0\u00a0I expect\u00a0the Knife and Fork Lift would make a great gag gift &#8211; for either the dieters or weightlifters in your life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No&#8230; it&#8217;s not a joke. When we ran across an e-mail about a new weight loss product, we thought it had to be a joke &#8212; a knife [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,16,24,28,29],"tags":[566,1035,1863,1634,1867],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2377"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=2377"}],"version-history":[{"count":2,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2377\/revisions"}],"predecessor-version":[{"id":8637,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2377\/revisions\/8637"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=2377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=2377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=2377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}