{"id":219,"date":"2008-08-04T20:09:28","date_gmt":"2008-08-04T18:09:28","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/wordpress\/?p=219"},"modified":"2015-12-03T11:15:01","modified_gmt":"2015-12-03T16:15:01","slug":"newsweek-article-a-drinks-purple-reign","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/newsweek-article-a-drinks-purple-reign\/","title":{"rendered":"Newsweek Article: A Drink&#8217;s Purple Reign"},"content":{"rendered":"<p><a href=\"http:\/\/www.newsweek.com\/monavie-acai-juice-cure-all-or-marketing-scheme-87651\" target=\"_blank\" rel=\"noopener\">It&#8217;s all about Mona Vie <\/a>&#8211; a multi-level marketing product that&#8217;s\u00a0really just\u00a0expensive fruit juice.\u00a0 I don&#8217;t doubt that it&#8217;s nutritious or contains\u00a0some useful antioxidants, but natural products almost invariably need to be taken in either a) highly concentrated form or b) in volume for the user to obtain significant amounts of the active compounds. Drinking a glass of orange juice, for example, will supply significant amounts of vitamin C, potassium, and folic acid. Drinking\u00a0a couple of ounces (a typical Mona Vie serving), on the other hand, isn&#8217;t nearly as effective.<\/p>\n<p>Acai is very chi-chi in Brazil, and the pureed pulp (not really juice per se) is served up in much larger amounts than are provided for in US supplement versions. <a href=\"http:\/\/www.theguardian.com\/lifeandstyle\/2004\/apr\/18\/foodanddrink.features12\" target=\"_blank\" rel=\"noopener\">Yet even in articles like this one<\/a>, which fully credits the Brazilian mystique, there&#8217;s no hint that that the locals view it as a miracle cure for any major illness.\u00a0\u00a0And\u00a0in Brazil, it&#8217;s consumed fresh or frozen, in amounts considerably larger than what you might get in a serving of Mona Vie (which isn&#8217;t straight acai, but a blend of a number of different juices).<\/p>\n<p>It&#8217;s just like Paul pointed out earlier:<\/p>\n<blockquote><p><em>Fact is, many of these miraculous juices are much less about delivering health benefits, and much more about making money.<\/em><\/p>\n<p><em>Consider that next time you hear about some \u201cmiraculous\u201d new product marketed through a pyramid scheme.<\/em><\/p><\/blockquote>\n<p>Ain&#8217;t it the truth?<\/p>\n<p>(<a href=\"http:\/\/www.rawstory.com\/2008\/08\/pandagon-crunk_juice\/\" target=\"_blank\" rel=\"noopener\">h\/t to Pandagon<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s all about Mona Vie &#8211; a multi-level marketing product that&#8217;s\u00a0really just\u00a0expensive fruit juice.\u00a0 I don&#8217;t doubt that it&#8217;s nutritious or contains\u00a0some useful antioxidants, but natural products almost [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,20,28],"tags":[53,808,966,1860,1124,1133,1569,1573],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/219"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":10217,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/219\/revisions\/10217"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}