{"id":2132,"date":"2009-06-27T06:17:09","date_gmt":"2009-06-27T04:17:09","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=2132"},"modified":"2015-02-15T00:31:05","modified_gmt":"2015-02-15T05:31:05","slug":"whats-in-a-name-the-sequel","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/whats-in-a-name-the-sequel\/","title":{"rendered":"What&#8217;s In a Name: the Sequel"},"content":{"rendered":"<p>A couple of weeks ago, <a href=\"http:\/\/www.ultimatefatburner.com\/ufb-blog\/whats-in-a-name\/\" target=\"_blank\">I\u00a0wrote a post on the importance of knowing who you&#8217;re dealing with<\/a>, when looking for health\/fitness information online.\u00a0 I used a site I&#8217;d been directed to, <a href=\"http:\/\/www.supersevensystem.com\" target=\"_blank\" rel=\"noopener\">www.TheBestWayToExercise.com<\/a> as an example.\u00a0 At the time of writing, the author was not only anonymous, but actually made it a part of his sales pitch, so that &#8220;the messenger doesn\u2019t get in the way of the message&#8221;.<\/p>\n<p>Now, I&#8217;ve spent the last five years exploring wiiild-a** claims on the internet, and this site &#8211; with its grandiose-sounding and\u00a0unverifiable claims &#8211; looked like a poster child for the point I was making about anonymity and credibility.<\/p>\n<p>However, it&#8217;s only fair to provide an update: the author of the site, Doug Jones, has redesigned it, so that it now provides full biographical information.\u00a0 You can read about Doug&#8217;s background, education\u00a0and experience here: <a href=\"http:\/\/web.archive.org\/web\/20110906145609\/http:\/\/www.thebestwaytoexercise-onlinepersonaltraining.com:80\/IntroDougtion.html\" target=\"_blank\" rel=\"noopener\">http:\/\/thebestwaytoexercise-onlinepersonaltraining.com\/IntroDougtion.html<\/a><\/p>\n<p>Personally, I think\u00a0he could use the services of a good web designer, but his credentials do, in fact, match the claims he was made on the previous version of the site.\u00a0 So mea maxima culpa &#8211; even I get surprised, once in a while.\u00a0 Kudos to Doug for deciding that transparency is the way to go, when it comes to marketing online products\/services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A couple of weeks ago, I\u00a0wrote a post on the importance of knowing who you&#8217;re dealing with, when looking for health\/fitness information online.\u00a0 I used a site I&#8217;d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,28],"tags":[535,1627],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2132"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=2132"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2132\/revisions"}],"predecessor-version":[{"id":8662,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/2132\/revisions\/8662"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=2132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=2132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=2132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}