{"id":1984,"date":"2009-05-31T02:26:25","date_gmt":"2009-05-31T00:26:25","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=1984"},"modified":"2015-02-13T08:35:16","modified_gmt":"2015-02-13T13:35:16","slug":"whats-in-a-name","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/whats-in-a-name\/","title":{"rendered":"What’s in a Name?"},"content":{"rendered":"

Quite a lot, actually.<\/p>\n

Paul’s\u00a0awesome post on phony supplement review sites<\/a> spawned a bit of discussion (both in the comments and via e-mail) about the importance of knowing WHO you’re getting information from.\u00a0 It’s about credibility: Paul and I both have our names out there on the\u00a0reviews posted on UltimateFatBurner.com –\u00a0which means that we can be held accountable for what we write.\u00a0 The authors behind a bogus site, on the other hand, are more likely to be anonymous – for obvious reasons.<\/p>\n

This\u00a0can be\u00a0true for other forms of internet “information” as well…including health\/fitness info.\u00a0 A perfect example of this is a site I stumbled over last week, titled “The Best Way To Exercise.com”.*<\/p>\n

I was asked about the site by a member of the “Fat Loss Revealed” forum.\u00a0 Naturally, I’d never heard of it, so I wandered on over to take a look…and damn near fell off my chair, laughing.\u00a0 It’s a\u00a0multi-page ad for a\u00a0super-dee-dooper “secret”\u00a0workout program… and I gotta hand the author\u00a0credit for chutzpah.\u00a0 Anyone who could write this, has got big brass ones.<\/p>\n

\n

Finally… a Trainer You Can TRUST!<\/strong><\/p>\n

World Renown…<\/p>\n

Personal Trainer…<\/p>\n

Fitness Authority…<\/p>\n

Health Professional…<\/p>\n

Exercise Physiologist…<\/p>\n

Neuromuscular Bioenergeticist…<\/p>\n

Pick a title, any title… this is me – any and all.\u00a0 I don’t care what you call me – as long as you’re willing to listen.\u00a0 Who I am shouldn’t matter as much as what I know.\u00a0 To be honest, I’d actually rather maintain some degree of anonymity, so that the messenger doesn’t get in the way of the message<\/strong>.<\/p><\/blockquote>\n

Emphasis mine.<\/p>\n

Lemme get this straight…this\u00a0ad was written by a trainer\u00a0who’s “world renown” (sic) but prefers to remain anonymous so “the messenger doesn’t get in the way of the message”???<\/p>\n

Riiiiigggght… Call me suspicious, but this isn’t exactly the right way to win my trust.<\/p>\n

The only difference between this and\u00a0some anonymous review site, is that the author has the cojones to spin anonymity as a virtue!\u00a0 Nice try, but it’s completely bass ackwards:\u00a0\u00a0a\u00a0world renowned trainer’s\u00a0name\u00a0would ADD credibility to the message, not detract from it.\u00a0\u00a0Even if the name didn’t ring a bell, I could still “Google”\u00a0it for some independent verification.\u00a0 Self-proclaimed experts are a dime-a-dozen, after all. Why on Earth should I be “willing to listen” to\u00a0one if I can’t validate his\/her claims of expertise?<\/p>\n

And brother, does\u00a0the author\u00a0make claims!\u00a0 For example, s\/he…<\/p>\n