I’m currently wrapping up a review on Muscle Asylum Project’s “Freak Fix Muscle Whey.”\u00a0 For those of you who don’t already know, MAP is owned by Iovate Health Sciences – the parent company of Muscletech.\u00a0 Now MAP is a separate label, but it’s really a distinction without a difference. The way the MAP stuff is designed and marketed, it might as well BE Muscletech.<\/p>\n
Now, Muscletech’s stuff really isn’t bad at all…but the marketing is completely over-the-top.\u00a0 This extends to the formulas themselves, which frequently feature looooong lists of sciency-looking compounds.\u00a0 Unfortunately, overly complex ingredient labels impress potential customers who don’t understand that DOSE is important too…and the “proprietary blends” all those compounds are crammed into often aren’t big enough to contain useful amounts of all – let alone most – of them.<\/p>\n
In other words,\u00a0a number of those compounds are simply\u00a0“label decoration” (in fairness, Muscletech\/MAP aren’t the only supp companies who do this – far from it.\u00a0 But they certainly provide some obvious – and familiar – examples).<\/p>\n
Which brings us back to\u00a0“Freak Fix.”\u00a0 It’s an ok\u00a0(and actually rather tasty)\u00a0product, but it looks a lot more special than it really is, thanks to three proprietary blends\u00a0which – added together – contain a grand total of 24 different compounds.\u00a0 Problem is, many of these, like creatine monohydrate, BCAAs, glutamine, beta-alanine, etc. are needed in multigram amounts…yet all three blends together add up to only 6.45 g (per two scoop serving).\u00a0 The only way to stuff all of them into a “space” that small, is to provide less than effective doses.\u00a0 In the end, the consumer gets a lot less than meets the eye.<\/p>\n