{"id":1193,"date":"2009-03-13T19:31:40","date_gmt":"2009-03-13T17:31:40","guid":{"rendered":"http:\/\/blog.ultimatefatburner.com\/?p=1193"},"modified":"2015-03-10T08:42:49","modified_gmt":"2015-03-10T12:42:49","slug":"ftc-nails-another-deceptive-supp-marketer","status":"publish","type":"post","link":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/ftc-nails-another-deceptive-supp-marketer\/","title":{"rendered":"FTC Nails Another Deceptive Supp Marketer"},"content":{"rendered":"

Wow.\u00a0 Just wow.<\/p>\n

I just got through eyeballing the FTC complaint against Roex, Inc.<\/a> – a dietary supp\u00a0marketer charged with making false and misleading advertising claims.\u00a0 They’re being fined $3 million, but, in my opinion, they could have doubled it, and it still wouldn’t have been enough.<\/p>\n

From the FTC’s press release:<\/a><\/p>\n

Marketers of dietary supplements and health-related devices have agreed to pay $3 million in consumer redress to settle Federal Trade Commission charges that they deceptively claimed their products treated or prevented a wide variety of serious diseases and medical conditions. <\/em><\/p>\n

The challenged products included an infrared sauna sold to treat cancer; and a variety of nutritional supplements sold to treat, reduce the risk of, or prevent various health conditions, including cancer, HIV\/AIDS, diabetes, strokes and heart attacks, Alzheimer\u2019s disease, Parkinson\u2019s disease, arthritis, multiple sclerosis and other autoimmune diseases, ulcers, herpes, asthma, and glaucoma. The marketers sold their products on their Web site and in print materials, but their main advertising vehicle was a nationally broadcast, live, hour-long, call-in radio program titled \u201cThe Truth About Nutrition.\u201d<\/em><\/p><\/blockquote>\n

The “truth about nutrition”?\u00a0 Talk about ironic…the full text of the FTC complaint contains transcripts from the radio show.\u00a0 A sample:<\/p>\n

Burreson, in response to a caller asking what to give someone in the early stages of Alzheimer’s disease:<\/strong> “Alzheimer’s is a very, very misunderstood issue in the body.\u00a0 Most – most misunderstood by the medical community, in my opinion…I believe, based on all the science that I have seen, that stage one and two of Alzheimer’s and Parkinson’s and other dementia diseases almost always stems from a nutritional deficiency…So one of the big things that you can do to help yourself, take adequate amounts of B vitamins and Essential Fatty Acids…And take Cell Talk.\u00a0 Cell Talk is so incredible.\u00a0 Every single adult and child in America, if we could get them on Cell Talk and PC-95, we could change the health care system of this country.”<\/em> [Exhibit I at 156 (Radio Show Transcript 45:18 to 46:9)]<\/strong><\/p><\/blockquote>\n

Un-freakin-believable!\u00a0 People with health problems (or with family members w\/health problems) were calling into this show, and getting sales pitches for Roex supps disguised as health advice.\u00a0 As if these clowns actually knew anything about Alzheimer’s disease or had any proof that their supps could help.<\/p>\n

“Disgraceful” doesn’t even come close to describing what these clowns were doing.\u00a0 It’s amazing\u00a0 just\u00a0how low some people will go to make a buck.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wow.\u00a0 Just wow. I just got through eyeballing the FTC complaint against Roex, Inc. – a dietary supp\u00a0marketer charged with making false and misleading advertising claims.\u00a0 They’re being […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,17,28],"tags":[475,626,721,1857,1415,1591],"_links":{"self":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/1193"}],"collection":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/comments?post=1193"}],"version-history":[{"count":4,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/1193\/revisions"}],"predecessor-version":[{"id":10067,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/posts\/1193\/revisions\/10067"}],"wp:attachment":[{"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/media?parent=1193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/categories?post=1193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ultimatefatburner.com\/ufb-blog\/wp-json\/wp\/v2\/tags?post=1193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}