Food Tech - The UltimateFatBurner Blog

Think of Bug Parts as “All Natural” Ingredients

Years ago, I read a pithy quote attributed to the great 20th century geneticist J.B.S. Haldane: As the story goes, Haldane was in the company of a group of theologians, one of whom asked what his (Haldane’s) study of creation had taught him about the Creator. Haldane’s response: the Creator had “an inordinate fondness for beetles.” LOL. It may be apocryphal, but so what? It illustrates a point about the world...

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“Kellogg Delights Consumers With New Products”

My Institute of Food Technologists (IFT) newsletter showed up in my inbox today. As I scanned the list of headlines, my eye was caught by one stating “Kellogg introduces nearly two dozen products in early 2012.” “Nearly two dozen”? Be still my heart! There was a link to Kellogg’s press release, so rather than relying on IFT’s summary, I clicked over to the company site to check out the lineup. Here...

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CSPI Claims Food Colorings are Deceptive

And I agree… Tropicana Twister Cherry Berry Blast has no cherry juice. Nor does it have any berry juice. Despite the pictures of cherries and berries on the label, this drink gets much of its dark red color from the controversial dye, Red 40. The Center for Science in the Public Interest says that’s deceptive. …Betty Crocker Carrot Cake Mix has no carrots, as such. Instead, it has “carrot flavored pieces” made with corn...

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Tomatoland

Supermarket tomatoes suck. Barry Estabrook explains why, in his new book, “Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit.”   Just added it to my Amazon...

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‘Cause Nothing Says “Home Cooked” Like Velveeta

Y’know, there are times when I admire the sheer chutzpah some food companies display, when it comes to promoting their products. Take, for example, this commercial for Kraft’s new “Velveeta Cheesy Skillets”: [youtube:http://www.youtube.com/watch?v=O9kDXpvkpFM] Because pre-fab, “shelf-stable” meals like Velveeta Cheesy Skillets = good, old fashioned home cooking… just like “mom” (or...

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“Lights, Action, Burger!”

Ever wonder why your fast food burger never looks as good as it does on TV? It’s because the one on TV has been “made up” by a food stylist… just like the one in this clip: [youtube:http://www.youtube.com/watch?v=fUjz_eiIX8k] Ironically, when you know how it’s made, the “pretty” burger is even less appetizing than the over-cooked, mass-produced specimens slapped together by your local fast...

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